More Corporations are Blogging: Is Yours?

While blogs have been around for over a decade, it hasn’t been until the last few years that traditional media (journalists) have embraced the tool. Companies similarily were slow to adopt, but now blogging has become an important marketing tool for both large and small companies alike.

eMarketer estimates that 34% of US companies will be using blogs in 2010, and they estimate that it will continue to grow to 43% by 2012.

US Companies Using Blogs for Marketing Purposes, 2007-2012 (% of total) 

The main reasons companies are starting to blog are:

  • Develop thought leadership
  • Develop leads
  • Brand building
  • Full control over content
  • Searchable database of information
  • Key word searchable

These reasons coupled with the fact that when journalists are looking for sources and info, guess where they go? Search engines, and if you do your homework, they will be calling you instead of the competition.

Research Tools Used by US Journalists When Conducting Research for a Story, 2009 & 2010 (% of respondents)

If your company hasn’t started blogging, maybe this will help you make the move.

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