Can Twitter Followers Be Better Than Facebook Fans?
Some people still don’t see the advantage of Twitter as a B-to-B tool. According to ExactTarget’s “Subscribers, Fans and Followers” report, it concludes there is influence on customer loyalty between e-mail, Facebook and Twitter.
Tips on Using Facebook as a Good B2B Marketing Tool
Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider:
Sonnhalter Announces Addition of Three New Clients
BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega. Located in West Chester, Pa.,...
Content-Marketing Guidelines to Ensure Success
We’ve all heard the expression “Content is King.” Although we all know it, sometimes we may not practice it. Content drives credibility, market leadership and leads so it’s important to follow certain steps to ensure positive results.
Increase Your Visibility by Commenting on Blogs
Commenting on blogs will do several things, among them getting the blogger to notice you, and if you do it on a regular basis, you can start building a relationship with them. Comments with links (that aren’t self promotional) will send visits. If the link continues to gain traction, this could be an ongoing source of referrals to your site
How Tablets Can Help You Reach Young Tradesman
Times they are a changing. Last year, the tablet category essentially didn’t exist. Today with the iPad revitalizing the category, it’s expected to reach 81.3 million units by 2012 according to eMarketer.
Social Media: Are You Ready?
Everyone by now knows that social media is not going away. I believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion. But you can’t build a social business or any other one without a plan.
B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
For those who follow me on a regular basis know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company:
Who at Your Company Should be Listening to Social Media Conversations?
With the advent of social media, the way customers contact us and us them has changed dramatically. Gone are the days that our only options to talk to companies were either by snail mail, e-mail or a customer service hot line.
2011 Trends: Content Marketing is Critical for Social Media Success
I think we all agree that one of the main reasons we’re in the social media scene is to generate new business. What we need to do is put our brand out there along with original content so our thought leadership will come through no matter what business you’re in.