Can Twitter Followers Be Better Than Facebook Fans?

Some people still don’t see the advantage of Twitter as a B-to-B tool. According to ExactTarget’s “Subscribers, Fans and Followers” report, it concludes there is influence on customer loyalty between e-mail, Facebook and Twitter.

  • Daily Twitter users who follow a brand were twice as likely as daily Facebook users who “likes” a product to purchase it.
  • A third of Twitter followers said they were more apt to recommend a brand that they follow.

US Internet Users Who Are More Likely to Purchase from a Brand After Becoming a Subscriber, Fan or Follower, April 2010 (% of respondents)

This would make Twitter followers more attractive to marketers. That’s the good news. The better news is that these Twitter followers currently represent a small base (3% in the US),  so as they grow, so do your opportunities.

Are you using Twitter, and are you finding success with it?

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