How Tablets Can Help You Reach Young Tradesman

Times they are a changing. Last year, the tablet category essentially didn’t exist. Today with the iPad revitalizing the category, it’s expected to reach 81.3 million units by 2012 according to eMarketer.

This and the fact that there are more smart phones being sold each month than PCs means we need to rethink mobile as a viable means to getting to those younger folks (tradesman). A recent survey from Nielsen showed that iPad users were more likely (even more than iPhone users) to click on ads, videos, multimedia and interactive offerings.

Receptivity to Advertising Among US Mobile Device Users, by Device, 2010 (% of respondents)

There’s an opportunity for marketers to target these tablet users who are engaged and prime to purchase. The demo for the tablet users are high income 18-34 year olds – predominantly male. So, for those of you trying to reach that elusive young tradesman, this might be a way to do it.

If you like this, you might like the following:

White Paper: Trends in Mobile Media

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  1. Pingback: Why Building Products Brands Need a Tablet Marketing Program « Building Business

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