Content is the most important asset in using social media for new business.
I think we all agree that one of the main reasons we’re in the social media scene is to generate new business. What we need to do is put our brand out there along with original content so our thought leadership will come through no matter what business you’re in. So when you’re planning your content this year, make sure to focus on what your readers want to know.
According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media.
“Next year , marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.” Geoff Ramsey, CEO, Co-Founder of eMarketer
Here are some Content Marketing resources that will provide you with some best content creation practices along with unique insights, practical advice and tips:
Click on the following link for a downloadable copy of the study by King Fish Media, HubSpot and Junta42, 2010 Social Media Usage, Attitudes and Measurability: What Do Marketers Think?