Social Media Introverts: Here Are Ways For You to Come Out of the Closet
One of the challenges of social media is to get people engaged. Many are what I call lurkers who read what you post, have some opinion on it, but for some reason are afraid to jump in and give their two cents. I don’t know what they are afraid of as we are here because we want to engage in discussions so please jump in!
Content is King: 10 Tips on Effective Writing
Content is king as I’ve learned from mentor Michael Gass. He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared.
LinkedIn Logins See Big Rise in 2010
I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six month period from July 2010 to Jan 2011.
5 Tips to Improve Your B-to-B Direct Marketing Efforts
Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past.
The NOW Revolution: Helps Make Your Business Smarter
Business has changed. Are you keeping up with the best practices to keep you ahead of the curve? A study by IBM stressed that we will see more changes that will impact our businesses in the next 5 years than in the last 50!
How to Use Twitter to Find New Business
Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business.
What If You Modeled Your Company After Google?
Think about it. Wouldn’t you want to model your company around the most successful company in the world? We all use Google in our everyday lives, but have we really thought about what makes them so great?
U.S. Leads in Global Use of Mobile Barcodes
We’re all seeing more and more of these strange looking square boxes (2D codes) in ads, on billboards and packaging that connect people to mobile sites for more info.
According to 3GVision a global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet,The USA is leading for the 1st time in terms of absolute numbers of scans.
5 Twitter Tools to Help Manufacturers Generate New Business
There are well over a hundred different Twitter tools that have been developed. Below are my top 5 that I use for new business that will help you create an online community of your best prospective clients. Each makes Twitter a more powerful marketing tool for your online new business efforts.
Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Third Year
BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter...