5 Practical Ways Manufacturers Can Use 2D Bar Codes
Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
Guess Who’s Recommendations Are the Most Trusted?
You need to know like and trust someone before you’ll recommend them right? That holds true not only in our day-to-day interactions (human), as well as our relationships online. Social media has put the power in the hands of the consumer and is rapidly closing the gap with word of mouth.
The Economy Isn’t Holding You Back: It’s Your Aging Workforce!
Here’s an interesting interview in The Smart Van from one our own, Aylie Fifer, on how the aging workforce may put companies at risk and what they need to know about technology trends.
2010 Social Media Trends in the Industrial Sector
This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here:
The survey shows that for work related purposes this audience are slow adopters.This audience is largely passive in that prefer to read and watch content as apposed to create it. They are increasing in certain areas but aren’t progressing as fast as the rest of the world.
Can Twitter Followers Be Better Than Facebook Fans?
Some people still don’t see the advantage of Twitter as a B-to-B tool. According to ExactTarget’s “Subscribers, Fans and Followers” report, it concludes there is influence on customer loyalty between e-mail, Facebook and Twitter.
Tips on Using Facebook as a Good B2B Marketing Tool
Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider:
Sonnhalter Announces Addition of Three New Clients
BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega. Located in West Chester, Pa.,...
Content-Marketing Guidelines to Ensure Success
We’ve all heard the expression “Content is King.” Although we all know it, sometimes we may not practice it. Content drives credibility, market leadership and leads so it’s important to follow certain steps to ensure positive results.
Increase Your Visibility by Commenting on Blogs
Commenting on blogs will do several things, among them getting the blogger to notice you, and if you do it on a regular basis, you can start building a relationship with them. Comments with links (that aren’t self promotional) will send visits. If the link continues to gain traction, this could be an ongoing source of referrals to your site
How Tablets Can Help You Reach Young Tradesman
Times they are a changing. Last year, the tablet category essentially didn’t exist. Today with the iPad revitalizing the category, it’s expected to reach 81.3 million units by 2012 according to eMarketer.