Blogs can play an important part in your overall marketing plan. By integrating them with other marketing tools like e-newsletters, other social sites and your existing website, as well as offline activities, you can enhance your efforts and results.
I have found that we are getting more activity as far as page views on our blog than our website.What’s more important is that I have regular readers who view my posts via RSS feeds and everyday, new readers find the site through key word searches.
We have also gained insights into our readers, and by their responses, we know what they want to hear more about. We even use surveys and polls to help us get answers directly from the readers as to what is important to them. We can look at monthly results to see which topics are having more traction than others.
Our long-term plan is to gain the readers’ trust and become their go-to resource when it comes to marketing to the professional tradesmen. By being informative, creative and reliable in what we say, and the examples we give, we build trust with our readers.
Ultimately, we want to gain new business opportunities, and a blog helps you do that. We recently won a few pieces of new business from companies that were following us on our blog. Many are virtual clients who feel comfortable doing business with us even though they never met us in person because they like what we said on our blog.
These are a few things you should expect from a company blog. We use it as a marketing centerpiece that we position our other activities around.
I’d like to hear some of your success stories around your blog successes.
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