There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? If you can’t answer that question, then you’d better rethink what you’re doing.
Why would you think that a social media strategy would be any different from any other marketing one? Unfortunately, some folks think social is different.
Here are 5 pointers that might help in developing a social media strategy:
- Define your audience – Not all of your current or potential customers are into social. Identify who’s following you as this will dictate messaging.
- Define the message – What’s the overall message and the other components that will support it?
- Define the participants – Depending on your target audiences, you will want to involve others in the company on the team for their expertise.
- Integrate into other marketing elements – Social isn’t a stand-alone strategy. Make sure to integrate it when possible into other activities to maximize your efforts.
- Make sure all your ducks are in a row before launching – Don’t get anxious and pull the trigger too fast. Make sure all elements are locked and loaded before starting.
I’m sure you could add to the list and I’d like to hear from you on other elements that you’ve included in your programs.
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