Company Blog: What Can You Expect From Them?
Blogs can play an important part in your overall marketing plan. By integrating them with other marketing tools like e-newsletters, other social sites and your existing website, as well as offline activities, you can enhance your efforts and results.
What’s Your Social Media Strategy? READY-FIRE-AIM?
There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? If you can’t answer that question, then you’d better rethink what you’re doing.
QR Codes Are Gaining in Familiarity: Are You Using Them?
I’m sure you’ve seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com) know what they are.
LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. It’s currently averaging about 1 million new members a month (more than one new member per second).
Manufacturers: Are You Taking Advantage of QR Codes?
Since there are more smart phones being sold now than PCs, maybe it’s time you consider doing something that will take advantage of this technology. One of the nice things about QR codes is that they are contextually relevant.
Customer Service: Does Yours Deliver Happiness?
Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. You can spend millions on brand building and still fall short if customer service is the weak link in the chain.
Mike Rowe’s Trades Hub
Mike is pretty well-known from “Dirty Jobs.” You likely see him quite a bit on commercials these days, but lots of folks still don’t know about MikeRoweWorks. Basically, Mike’s mission is to not make work the enemy. Our country seems to forget the value of hard work: we are ignoring infrastructure, we are getting rid of shop classes, etc.
Social Media Introverts: Here Are Ways For You to Come Out of the Closet
One of the challenges of social media is to get people engaged. Many are what I call lurkers who read what you post, have some opinion on it, but for some reason are afraid to jump in and give their two cents. I don’t know what they are afraid of as we are here because we want to engage in discussions so please jump in!
Content is King: 10 Tips on Effective Writing
Content is king as I’ve learned from mentor Michael Gass. He says it doesn’t matter how great a writer you are, if people don’t read it, then there’s no benefit to anyone. I’m sharing his 10 tips which I try to live by when writing for social media. I’m a living testament that if you follow the rules, your writing will be read and shared.
LinkedIn Logins See Big Rise in 2010
I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six month period from July 2010 to Jan 2011.