B-to-B Marketing Trends 2012 Study
The Institute for the Study of Business Markets recently released their new finding on B-to-B Marketing Trends for 2012. The study highlights the need for change from investing in the best tools available to truly understanding the needs of your customers. This means getting access to meaningful market and competitive insights and helping clients understand the power of business segmentation.
B-to-B Marketers: Have you forgotten the basics?
The last two years for most of us in the B-to-B space hasn’t been much fun. Budgets cut, every move or project had to be justified seven different ways. When leads came in, ALL were followed.We ran a tight ship. Today, business is beginning to improve, budgets are increasing, new products are being launched and for some of us, social media has been introduced which needs our attention.
Why Content Sharing Should Be Part of Your Overall Marketing Program
Most of us spend a considerable amount of time online. Did you realize that almost half that time is spent with published content? Over 27 million pieces of content are shared everyday.
New Study Shows Best Way of Reaching Manufacturing Professionals
If you’re looking to reach the professionals who run and manage manufacturing facilities which media would serve you best? It appears that an integrated plan is best.
Social Media for B-to-B Marketers
This is for those of you who are still on the fence on social media and how it might fit into your overall marketing strategy.
According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases.
5 Reasons Why Social Media Doesn’t Work
Some people can come up with excuses for everything. Have you heard this before? I have and after asking a few questions of prospects or clients it comes down to this:
Social Media: Don’t Try To Be Someone You’re Not
In the social media arena like in the real world people need to know, like and trust you in order to have a meaningful relationship. In the social media space, things are somewhat different in that you can’t choose the people following you.
Blogs That Reach the Professional Tradesmen
There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to identify the right communities, monitor them and jump in and get involved!
Free QR Code Webinar For B-to-B Marketers
Marketing trends and tactics are ever changing and keeping up can be overwhelming. Mobile technologies are the next big deal in marketing and QR codes are a large part of that.
Understanding Twitter as a Marketing Tool
Twitter still remains a mystery to most B-to-B marketers. There are so many tools out there that it often overwhelms a prospective user. I ran across a great article recently by Gabrielle Conde called, The ultimate Guide to Twitter Marketing that pretty much sums it up in a very organized manner.