Meet Lauren Peugeot, Sonnhalter’s 2026 Public Relations Intern

Hello! My name is Lauren Peugeot, and I am the incoming 2026 Public Relations (PR) Intern for Sonnhalter. In the fall, I will begin my third year at The Ohio State University, where I am pursuing my Bachelor of Arts in Strategic Communication and minoring in...

Do You Have Social Media Training In Place?

Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t’s .

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Habitat for Humanity Tool Drive

Habitat for Humanity does much for local communities to create hope by building homes and strengthening neighborhoods. They count on people like us to help whenever possible.

Sonnhalter is hosting its second annual Tool Drive to help them get the necessary tools for volunteers to use when doing projects and we need your help.

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Manufacturers: 5 Reasons Why Content is King

Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long term commitiment to your brand and what it stands for. Everything you do should reflect your compnay’s core points of differentiation.
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What’s Your Social Media Program Costing You?

I’m amazed by people who say social media is free! Obviously they haven’t dove into it or they don’t value their time or the time that others invest. While outside costs are minimal usually compared to traditional marketing campaigns, what it lacks in outside costs it makes up with internal costs.

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Tips on How to Avoid Blogging Mistakes

If you do a blog and aren’t getting the results you were hoping for, maybe you’re doing something wrong. A recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and how to fix them) outlines some items from industry leaders on what they see as the biggest mistakes.

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3 Tips on How To Build Followers

Why are you either doing or considering social media as part of your marketing mix? Hopefully the answer is to ultimately get new customers. If that’s the case, you first need to build your followers and start having conversations with them. It’s a process and it doesn’t happen over night.Here are some tips on building followers:

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Top 5 Posts

I can’t believe the year is already half over. Where does the time go? I thought I’d share the top read posts so for the second quarter of 2011 just in case you may have missed them.

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The Power of Social Media is in Being Human

Social media gives all of us the opportunity to reach out to a wider circle of folks that share the same interests as we do. It’s up to us to decide how and when to pUrsue those contacts and hopefully turn them into relationships.

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