Are You Using Backlinks to Build Your Web Traffic?
Google optimization is based on the premise that the more people like your site the more credible it is and therefore it gets a higher ranking. Right, wrong or indifferent, that’s how the game is played. So what are you doing to make sure other sites are linking back to you?
Are You Using Social Media to Listen to Your Customers?
Listening to customers is not a new strategy, but today we have more options to connect and listen especially online. Social media and digital marketing is making it easier to monitor customers to see what they are saying about you and your competitors. Smart companies are taking advantage of every possible opportunity and making it a part of their online strategy.
Are You Capitalizing on LinkedIn?
For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. With 100 million plus on LinkedIn, how many potential customers are out there wating to be connected? In a recent post on emarketer.com there were highlights from a recent study from Lab42 that reinforces the notion that users are highly engaged. Here are some highlights:
What Are You Doing to Take Your Social Media Presence to the Next Level?
I recently read an article by Harrison Kratz that talked about communities and how most people are missing the boat when it comes to capitalizing on them and it made me start to think.
Are You Using Social Media to Drive Traffic to Your Blog?
Let’s face it, one of the reasons you have a blog is to get your message out to as many people you can who share the same interests. Doesn’t it make sense then to use other social media tools to drive people to your site and increase engagement? I recently read a guest post in ProBlogger by David Cowling, that outlines some great ways to capitalize on other social media outlets.Here are some highlights:
Why it’s Important to Have a Community Management Strategy
As we all dive into the social media scene, we find that most of us have several different audiences we’re trying to engage with. That’s why it’s important to assign a community manager to each of these important market segments. Community managers are the social media voices for their brands that fulfill multiple roles and therefore you need a strategy to keep things on track.
What Are You Doing to Grow Your Circle of Trust?
I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base. The real focus should be on growing you circle of trust.”
Manufacturers: Are You Maximizing Your YouTube Presence?
If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way owns YouTube), YouTube is the highest searched.
How Are You Generating Social Media Leads?
Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visIble and active in order to create followers. Social Media explorer shared some interesting stats on new research that bigger may be better. Here are some highlights:
Do You Put the Cart Before the Horse in Your Social Media Strategy?
I still am amazed that marketing executives especially in larger companies (80% of companies with 100 plus employees) acknowledge that social media is a legit marketing tool, but yet fail to take the time to develop a strategy for it.
It’s like ready,fire, aim!