Are You Capitalizing on LinkedIn?

For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected?

In a recent post on emarketer.com there were highlights from a recent study from Lab42  that reinforces the notion that users are highly engaged. Here are some highlights:

  • 35% check their site daily
  • 32% check it several times a week
  • 42% of users update their profiles regularly
  • 81% are interacting with the site

Among the top reasons why professionals use the site… for industry networking and promoting their brand.

Primary Use of LinkedIn According to US LinkedIn Users, by Job Level, July 2011 (% of respondents)

So if you haven’t taken LinkedIn seriously, I’d suggest you spend 15 minutes searching in the upper right hand of the site groups. Type in key words/phrases and you may be surprised on the number of existing groups that share your same interests. Wouldn’t you want to be connected with them?

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