Are You Using Social Media to Listen to Your Customers?

by | Aug 25, 2011

Listening to customers is not a new strategy, but today we have more options to connect and listen, especially online. Social media and digital marketing is making it easier to monitor customers to see what they are saying about you and your competitors.

Smart companies are taking advantage of every possible opportunity and making it a part of their online strategy.

A recent article in highlighted results of a recent study by Forrester Consulting measuring the success of listening and engagement initiatives.

US Marketers Who Have Seen Positive Impact from Listening and Engagement Initiatives on Select Business Metrics, June 2011 (% of respondents) 

The key here is if you listen carefully, it will help you identify issues and ultimately start engaging the customer.

What are you doing to listen to your customer base?

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