Manufacturers: Are You Maximizing Your YouTube Presence?
If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way owns YouTube), YouTube is the highest searched.
How Are You Generating Social Media Leads?
Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visIble and active in order to create followers. Social Media explorer shared some interesting stats on new research that bigger may be better. Here are some highlights:
Do You Put the Cart Before the Horse in Your Social Media Strategy?
I still am amazed that marketing executives especially in larger companies (80% of companies with 100 plus employees) acknowledge that social media is a legit marketing tool, but yet fail to take the time to develop a strategy for it.
It’s like ready,fire, aim!
Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better...
Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better sense of what’s happening in their world and what keeps them up at night.
How Are You Developing Cost-Effective Social Media Strategies?
B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them. Social media is a cost-effective addition to your marketing program and you should try to utilize it as much as possible.
Do You Have Social Media Training In Place?
Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t’s .
Habitat for Humanity Tool Drive
Habitat for Humanity does much for local communities to create hope by building homes and strengthening neighborhoods. They count on people like us to help whenever possible.
Sonnhalter is hosting its second annual Tool Drive to help them get the necessary tools for volunteers to use when doing projects and we need your help.
Manufacturers: 5 Reasons Why Content is King
Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long term commitiment to your brand and what it stands for. Everything you do should reflect your compnay’s core points of differentiation.
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What’s Your Social Media Program Costing You?
I’m amazed by people who say social media is free! Obviously they haven’t dove into it or they don’t value their time or the time that others invest. While outside costs are minimal usually compared to traditional marketing campaigns, what it lacks in outside costs it makes up with internal costs.