Tablets and Smartphones are Changing the Way Manufacturers Will be Reaching the Tradesmen
With smartphones, tablets and other connected devices, consumers have become digital omnivores according to a new study out by comScore. Their new white paper, Digital Omnivores: How tablets,smart phones and connected devices are changing U.S. digital media consumption.
Enhance Your Trade Show Presence by Utilizing Social Media
For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space? A recent post by Jeffrey Cohen form Social Media B2B highlighted 10 ways to maximize your efforts.
STAFDA Convention 2011 – San Antonio
For those of you that are going to San Antonio this weekend for the STAFDA Show, we put together an Insider’s Guide to San Antonio by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more
Podcast: Trends in Distribution and What it Means to the Distributor-Supplier Relationship
I recently caught up with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter.We talked about how things are changing, especially since the downturn in the economy .She shared with us “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what it has meant for the supplier-distributor relationship.
Lisa Bordeaux, Director of Sales and Development at BlueVolt, outlines reasons why both manufacturers and distributors should use online training for not only product training but also process training for internal operations.
Howard Coleman from MCA Associates, an expert in inventory and management, sheds light on the new “pull” inventory management system.
Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter, shares the “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what this means for the supplier-distributor relationship.
Lack of Resources is Biggest Challenge for B2B Marketers
I don’t know who said it but it’s a timeless truth. With the soft economy over the past few years and downsizing of staffs, the overall business climate has changed. Marketing departments are being asked to do more with less.
Manufacturers and Distributors: A Breakthrough in Inventory and Supply Chain Planning and Execution
For the first time in years, inventory and supply chain planning for the wholesale-distributor and their suppliers is undergoing a most fundamental change! A major development is finally moving from “talk” to practice. If you have any involvement in supply chain management, and with your Enterprise ERP system, you would be wise to catch up with this. Yes, there is something in it for manufacturers/suppliers too!
New IBM Study Addresses Major Challenges Facing CMOs
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond.