2012 Looks Like Companies Will be Investing More Into Social Media

I can’t believe it’s budget time already. Now that you’ve put your foot in the water on social (hopefully), what are you going to do in 2012?

According to a recent report in eMarketer.com, companies are looking to invest more in social in 2012. According to a study completed this summer by Booz&Co and Buddy Media, social media will become a higher percentage of their total digital spend in the next three years.

Spending on Social Media as a Percent of Total Digital Marketing Spend According to Top Companies* Worldwide, 2011 vs. in 3 Years

Although social media made up less than 5% of their spend currently, they expect that number to double that the next 3 years. Where are they anticipating spending the increase? People, outside resources and creating content. What’s even more exciting is that they plan on integrating it into the marketing plans overall.

All this is good news. Evidently someone must be seeing some value in integrating social media.

The question is, what are your plans for 2012? Do they include social media as a line item in your marketing budget?

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