How to Repurpose Content for Contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your existing messages out. To achieve higher reader engagement you need to know your audience, their habits and pain points. Different social media outlets reach people differently. So whether you're looking to repurpose existing data or convert outdated info, consider delivering them in smaller bite size pieces using alternative avenues. 10852read more >

Why Should You Use Short Videos to Attract Professional Tradesman?

As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would do just fine. We’ve done “man on the street” interviews with contractors at will-call counters and on job sites asking their opinions on tools and other products.read more >

Tips on How to Avoid Blogging Mistakes

If you do a blog and aren't getting the results you were hoping for, maybe you're doing something wrong. A recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and how to fix them) outlines some items from industry leaders on what they see as the biggest mistakes.read more >

LinkedIn: 5 Ways to Make the Most out of Your Connections

I'm totally amazed when talking to people that they complain that they're not getting anything out of LinkedIn. LinkedIn, like anything else, responds to someone who is active. In other words you need to participate and engage people in order for the network to be effective. For those of you who follow me know that I personally think LinkedIn is one of the most useful business tools out there.read more >

How is Social Media Impacting Your Brand

I'm sure management has been asking the 64 million dollar question: How is social media helping our Business? As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? If we know where our successes are, then we can spend more time cultivating them.read more >

How to Engage the Professional Tradesmen on Twitter

I don't know why people are afraid of Twitter. Most of the world suffers from ADD anyway and wants something short and to the point. Politicians use the 10 second sound bit all the time to grab our attention. Do you know why? Because it works! 10 seconds isn't a lot of time so they give us one idea to think about. Twitter is the ideal platform to state your case and engage your reader.read more >

B-to-B Marketers: When Should You Outsource Social Media?

For those of you who haven't yet dove in to the social media arena, whether it's because of fear of the unknown or the fear of it's going to be too time consuming, I have some friendly advice. I can't force you to try it but I can tell you it won't hurt and you can't break anything. For those who are willing to to give it a try but are worried about the amount of time it will take I have some suggestions for you to consider. read more >