2021 Trade Shows — Virtual or Hybrid?

by Matt Sonnhalter, Vision Architect Virtual or Hybrid? It’s the question all the industry trade shows targeting the professional tradesman are facing for 2021. 2020 was a rough year for industry trade shows, with a good chunk of them cancelling or postponing their events. And for shows that tried the “virtual” route, they were met with pretty poor results. Typically, my first quarter is packed with various industry shows, but given the pandemic, here’s how three of these shows are handling their 2021 events. International Builders Shows (IBS) Co-located with KBIS, the International Builders Show typically draws anywhere from 50k-75k people For this year’s show they’ve decided to go 100% virtual I’m skeptical on the attendance and engagement for the builders and contractors for an event that’s 100% online World of Concrete (WOC) World of Concrete (WOC) is taking a “hybrid” approach, with a “virtual” education portion and then a “live” in-person event I attended some of the live educational sessions (total of 18), which are now on-demand through the end of March I think the in-person event, scheduled for early June, has a chance of happening, but a lot will depend on the vaccine rollout WWETT Show The WWETT Show is also taking a “hybrid” approach with “virtual” educational sessions late February and the “live” event the end of June The education sessions have always been a key part of this show in the past, so I would imagine the “virtual” sessions should have some success If you’ve attended these shows in the past, I’m curious your plan for 2021 and how are you going to participate? If you'd like more info about trade shows in 2021, visit: Marketing Minute: Preparing for a 2021 without In-Person Events Ways to Make Up for Cancelled Trade Shows and Missed Opportunitiesread more >

Design and Construction Week is On in Orlando

By Chris Ilcin, Account Superintendent, Sonnhalter After four year in Vegas, the NAHB International Builder’s Show and the HKBA’s Kitchen & Bath Industry Show move to central Florida for Design & Construction Week . A must-attend event for the industry, these co-located shows continue to be at the forefront of innovation, with more than 2,000 exhibitors and hundreds of education sessions. Here are a few highlights: 11865read more >

3 Reasons Why The 2014 International Builders’ Show Was A Success

By Matt Sonnhalter, Vision Architect, Sonnhalter I attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). This was the first time that IBS and NKBA’s Kitchen & Bath Industry (KBIS) were colocated under the Design & Construction Week umbrella. With over 1,700 exhibitors combined, covering more than 650,000 square feet of floor space, these shows delivered more than 75,000 residential construction and design professionals. Here are three reasons why I thought this year’s show was a success compared to recent years: IBS/KBIS Combination – Since both of these shows had been struggling in recent years, it was a no brainer to combine these two shows under the same roof. The synergy of this marriage helped drive renewed energy for both of these shows. Exhibitors benefited from attendees they wouldn’t normally see; that is, KBIS attendees that normally would not have attended IBS and vice versa. It is much easier to walk down to a separate hall than to plan a trip for a separate show. Each show had its own dedicated app to help navigate the vast array of booths, educational sessions and speakers. Although I wished you could search exhibitors for both shows within each respective app. Stronger 2014 Outlook – The 2014 forecast for the residential new construction market is the strongest it has been since the 2008/2009 housing collapse. This helped drive overall attendance from the number of exhibitors to the building and design professionals crowding the aisles. Las Vegas – Like it or not, Vega is still one of the best places to have industry trade shows of this magnitude.  Especially this year, given the terribly cold Midwest/Northeast winter and Polar Vortexes, everyone was more than happy rushing to the sunny and warm desert! Was IBS a success for you?read more >