Instagram engagement Archives

Instagram Post Engagement Rates Remain Far Higher Than Facebook or Twitter

April 9, 2021
| Social Marketing, Tradesmen Insights

By Matt Sonnhalter, Vision Architect Brand posts on Instagram had an average engagement rate in 2020 that was more than four times higher than on Facebook or Twitter. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across 35 different industries. The study looked into over 22 million posts on Instagram, Facebook, and Twitter and created a comparison between the social media performance of 2019 and 2020. Here are the key stats for “industrial,” which is the most relevant industry for Sonnhalter’s B2T market. Brands within the Industrial category have high average engagement rates per post across the board. Average Engagement Rate Per Post Instagram – 1.36% Facebook – 0.52% Twitter – 0.08% This confirms what Sonnhalter has seen for our clients. Instagram is by far the best performing social media platform. Are you seeing similar success and engagement with your Instagram channel? The study also delved into understanding frequency of postings, and what mix of photos and videos were used across Facebook, Twitter, and Instagram. Want to read the full study? 2021 Social Media Industry Benchmarks - Know Exactly Where You Stand in Your Market read more >

5 Ways to Get Better Instagram Engagement

March 2, 2021
| Social Marketing, Tradesmen Insights

by Andrew Poulsen, Content Engineer, Sonnhalter In past blog posts, we’ve discussed some of the ways companies can hit the ground running with Instagram and make it a useful cog in their marketing machine. Now that you’ve set up an account, accumulated some followers and fired off some posts, you may be wondering why your posts haven’t performed as well as you had hoped. The reason may be that your posts aren’t optimized for the best possible engagement. What do I mean by that? Well, as you may have noticed, your Instagram feed is no longer chronological. Instead, the feed is actually run by an ever-changing algorithm that is constantly trying to figure out and prioritize and show you posts that you are most likely to interact or engage with. While Instagram hasn’t publicly divulged the specifics of its algorithm, those able to read between the lines understand that getting the most exposure on the platform comes down to engagement, not just “likes” and a regular posting routine. What this means is that the algorithm is specifically looking for posts that users spend time and interact with, or content that will illicit more shares, saves, comments and longer video views. So, how can you get better engagement and overall performance with your Instagram channel? Here are five suggestions! Create content that users will “save” or “share.” Instagram now has a “save” feature which allows users to archive photos and videos into a special folder that they can view later. Saving a post signals to the algorithm that a user found the post to be worthwhile, which helps boost the post’s visibility. Additionally, if a user “shares” a post via direct message, that also scores better for the algorithm than standard likes and comments. As a company, there are plenty of…read more >