Sonnhalter Honored with Multiple PRSA Rocks Awards

Marketing firm wins gold award in “Brand and Reputation” category on behalf of Kapro Tools and bronze award in “Media Relations: Trade” category on behalf of Weldcote. CLEVELAND – December 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “Brand and Reputation” category and bronze award in the “Media Relations: Trade” category at the 17th Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition. Sonnhalter received the gold award in “Brand and Reputation Management” for the U.S. influencer program it launched for Kapro Tools, a manufacturer of spirit levels, laser levels, and layout tools, marking and measuring tools. Sonnhalter worked strategically in finding and pitching woodworking, DIY and contractor influencers in the U.S. and Canada who would be willing to use Kapro products on upcoming builds and give honest opinions on the product’s features. Sonnhalter drafted personalized letters to accompany each package of Kapro product samples. Within the first year of Sonnhalter fully implementing Kapro’s influencer program, the number of Kapro’s Instagram followers has more than tripled. Without ever paying more than the costs of shipping free products, Kapro has greatly increased its presence and credibility across many crucial online communities. Sonnhalter received the bronze award in the “Media Relations: Trade” for its trade industry media presentation at FABTECH 2018 for Weldcote, a welding products manufacturer. Weldcote was exhibiting for the first time at FABTECH, a large, industry trade show, so Sonnhalter developed a plan four months before FABTECH 2018, identifying the tactics, messaging and budget and presented it to Weldcote. Sonnhalter invited trade media attending the show that cover the welding/fabricating industry to a media event arranged at Weldcote’s booth after show hours. Weldcote received immediate product coverage in industry trade publications…read more >

Industrial Reinvention

By Chris Ilcin, Account Superintendent, Sonnhalter Fabtech Expo wrapped up another great show last month in Chicago. Presented by AWS, CCAI, FMA, SME and PMA, it truly lives up to its billing as the largest metal-forming, welding and finishing event in North America. There are many great wrap ups of this show, including Fabtech’s own, but I want to share a few personal observations: Chicago is a great host city for any show, but especially this one, given its rich history of amazing architecture, manufacturing and Midwest hospitality There was an HUGE number of students and educators there, great news for the future of our industry In the North Hall, the “Big 3” welding companies each had impressive and expansive booths, each playing to their strengths, and full of new products In fact, new products ruled the day in both halls. We truly are on the verge of a 4th industrial revolution. Every booth seemed to burst with new, and most importantly, integrated products, system and solutions. The buzz on the floor and in the seminars was that to survive and thrive, manufacturing needs to embrace new technology. The common perception used to be that manufacturing wasn’t an “early adopter” and that the old ways were best. But the smart companies are now realizing that the two are not mutually exclusive. Look at products like WeldRevolution, where a little-out-of-the-box thinking has led to significant gains in productivity and quality. There are a hundred more examples from any given aisle, but the message was clear: the manufacturing floor of the future will put productivity first, and results will be seen in real-time, in the palm of your hand. Make plans to attend the 2016 Fabtech in Las Vegas, it’s sure to dazzle.read more >

Fabtech Expo Recap

Rachel Kerstetter, PR Engineer, Sonnhalter I had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees and 1,400 exhibitors covering more than 500,000 square feet of the Georgia World Congress Center. Fabtech kicked off on Veterans Day and it couldn't have been more fitting since Workshops for Warriors was selected as the recipient of the Fabtech Cares campaign. Workshops for Warriors is a wonderful organization that I had the pleasure of writing about last year in Production Machining magazine. Workshops for Warriors, a 501(c)(3) non-profit organization dedicated to training, certifying, and placing veterans in manufacturing careers. It's no secret that manufacturers are looking for new sources of talent. At the same time, many former members of our armed forces are looking for work. Workshops for Warriors combines these efforts, giving American veterans and wounded warriors the skills U.S. manufacturing employers need. Veterans who are transitioning back to civilian life provide a vastly untapped talent pool of hardworking and disciplined talent for the manufacturing industry. Fabtech hosted a panel on the first day of the show on bridging the skills gap with veterans. You can see the progress of the fundraiser (and donate) here. Reshoring of manufacturing was definitely another popular topic. The Day One keynote actually came from Cindi Marsilgio, the VP for U.S. Manufacturing at Wal-Mart. The company has pledged to buy $250 billion of products made in the USA over ten years to encourage the creation of U.S. jobs. (You can read more about the keynote and Day One highlights on Fabtech's blog.) When walking the show and helping out in various booths, I heard the question, "Where are your products made?" Many…read more >