A Picture is Worth…

We’re deep into mapping out marketing plans for 2014. When meeting with an editor to talk about their content needs in the next year, one comment stood out to me the most, “We found that pictures are the most popular.”read more >

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can read the original post here. Last week, when we published findings from our study, B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America (sponsored by Outbrain), reader Andy Detweiler posed a great question in our comments section: “Any insight on how small B2B companies plan on solving the problems listed? Would be curious to understand what they see as potential solutions versus a larger enterprise.” Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for. 1. Engagement In general, both groups are similarly challenged with producing the kind of content that engages — and it is the top challenge for enterprise companies. In a way, I think it’s encouraging to see this as a top challenge, as it shows that marketers are focusing on the value of quality over quantity. And, there is good reason why engaging content matters: Customers and prospects who engage with content are more likely to reach out or initiate a relationship with your organization. Ideas: Engaging content means different things to different people, so you’ll need to start out by determining your organization’s definition of “engagement” — and what metric(s) you can use to measure it. For instance, as Joe Pulizzi…read more >

How is Social Media Impacting Your Brand

I'm sure management has been asking the 64 million dollar question: How is social media helping our Business? As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? If we know where our successes are, then we can spend more time cultivating them.read more >

Six Industrial Blogging Tips to Reach Professional Tradesmen

The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they're looking for info it has to be relevant to them. By focusing in on a niche you set yourself up as an expert. Here are six quick tips on how you can make a niche blog work in your favor.read more >