4 Trades That Are Crucial to the Construction Industry

Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From large corporations to modest family households, the construction industry is responsible for creating buildings that shelter you. But while we may depend on this industry for many things, the industry itself relies on several specialized trades. Here are four of the trades that are vital to the field of construction.read more >

Social Media Survey to Editors of Top Trade Publications is Very Enlightening

Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical contractors.read more >

4 Tips to Target Tradesmen Online Using Key Word Research

Keywords and SEO have long been associated with web sites. But blogs are actually more SEO friendly and much easier to update from information from your analytics. Twitter isn't there yet it's only a matter of time and search will be one its most important elements. Consistently using keywords that your target audience would use to find your company will generate significant online traffic. read more >