Why Do You Use Content Marketing – Do You Think it’s for Branding or for Selling?

You can't turn around today and not hear the words "content marketing." You would have thought that someone had discovered the holy grail! Content marketing isn't anything new, it's just called something else. There can be arguments for both I suppose, but I feel the primary role of content marketing is to position you to have an advantage and sell something!read more >

Trust Agents: A Must-Read

For those of you who want to get a great overview of ways to build relationships, both off line as well as on line, I'd suggest you read Trust Agents, by Chris Brogan and Julien Smith. What you learn are common sense ways to let people get to know, like, and trust you, and hopefully do business with you.read more >