From a manufacturing point of view, it’s in your best interest to train contractors on the best way to install your product. It eliminates call backs and helps contractors sell more of your stuff. No surprise there, but with sales forces that are stretched thin, now they can only do so much training. Where do they focus their efforts – on the distributor’s sales force or on the end user?
The answer is use online training for both.
- You can train distributor sales on new products, on not only features and benefits, but also on where/when they should be used. Several eLearning options out there can test them after to make sure they got the point.
- You can train contractors on new products/processes and installation tips.
- Online lets them take the course on their timeline, not yours.
Both distributors and contractors want to get the most out of both employees as well as opportunities, so you’re better off arming them with the right info.
- According to the American Society of Training and Development, companies that spend $1,500 or more per employee average a profit margin 24% higher than those who do not invest in their employees.
- Deloitte reports that 18% of all training is now on smartphones.
- Cisco’s VNI Global IP traffic and service adoption forecasts that by 2018, 79% of all internet traffic will be videos.
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