Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them?
A recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. marketers said videos are not a priority, and nearly half said they had no plans on increased efforts this year.
According to eMarketer, consumer-branded video increased over 16% from January to June 2014 to almost 3 billion views a quarter.
We’re a visual society with a 30-second sound bite mentality. Why not use video to deliver your message in a different way? In today’s world with the use of smart phones and desktop editing suites, compiling a video isn’t hard or expensive anymore.
The more successful videos have to do with a single subject and usually run under 2 minutes in length. And, if appropriate, add a little humor (everyone likes to laugh). Manufacturers have plenty of options for using video. Instructional how-to videos, training sales/reps, new product intros and testimonials to name a few.
Next to Google, YouTube is the second biggest search engine. Let potentials find you. Obviously the demand is there. Don’t be left on the sidelines.
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