by MAGNET (Manufacturing Advocacy & Growth Network) MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Maybe you already have and execute a marketing plan for your brand and products. Maybe you want to improve it. Maybe you have no marketing at all. However mature your company’s marketing plan is, successful efforts will always stem from a strong foundation. Refresh your knowledge or kickstart your marketing with these helpful tips.
- Realize the importance of marketing and create a dedicated budget for it.
- Hire a marketing professional.
- Create and execute a marketing plan.
- Coordinate sales and marketing efforts, while acknowledging they are not the same.
- Create goals and KPIs to measure results.