by MAGNET (Manufacturing Advocacy & Growth Network)
MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org.
Maybe you already have and execute a marketing plan for your brand and products. Maybe you want to improve it. Maybe you have no marketing at all.
However mature your company’s marketing plan is, successful efforts will always stem from a strong foundation. Refresh your knowledge or kickstart your marketing with these helpful tips.
Marketing is oftentimes the first budget cut during an economic downturn, albeit counterintuitive because this is when you need to do MORE marketing. When recovery happens, everything will be ready and working for you. Did you know that it takes about six to nine months for Google to rank and index you for a search? Then, you need to maintain that, and if you don’t, your ranking dips quickly. Your marketer will be back to square one when the economy ticks back upward. The same way you don’t waste time on rework on your plant floor, don’t unnecessarily rework marketing.
- Realize the importance of marketing and create a dedicated budget for it.

- Hire a marketing professional.
- Create and execute a marketing plan.
- Coordinate sales and marketing efforts, while acknowledging they are not the same.
- Create goals and KPIs to measure results.