Does your company have a presence on YouTube? If not, consider these stats:
- 2 billion monthly active YouTube users
- 30 million daily active YouTube users
- 5 billion videos watched each day
- 500 hours of new videos are uploaded every minute
- 500 billion videos shared to date
We’re a visual society and everyone loves to watch videos. Of B-to-B companies who are using videos, 80% of them reported positive results. From a manufacturing perspective, this should be a no-brainer. The key is to have a strategy and create compelling content. How-to videos, troubleshooting, new product launches are just a few that come to mind.
Some of the biggest challenges many B-to-B firms face are lack of manpower and budgets, followed by creating compelling content. Videos don’t have to be long or be made into a Hollywood production. There are inexpensive cameras (including a recent iPhone) and simple editing software that enable most videos to be created in-house. The key is content. You must provide the viewer something he or she can use. Keep the message clear, to the point and short.
Here’s an example of one of our Marketing Minutes:
According to a recent study by Demand Metric, the most important objectives of videos are:
Certainly, these top three objectives fit into your marketing strategy. So, what are you doing about capitalizing videos to enhance your marketing efforts?
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