Social Media For Manufacturers

Rachel Kerstetter, PR Engineer Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients' industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. To simplify it just a little, we focus on the four areas where we see manufacturers receiving the greatest value: YouTube SlideShare LinkedIn Blogs To get the scoop, you can watch the webcast on YouTube and follow along on the slides below.   Webinar: Social Media In Manufacturingread more >

Sonnhalter to Hold Free Webinar Social Media in Manufacturing

Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a webinar on why social media is crucial to manufacturers. This free, one-hour webinar will be held on Tuesday, April 9 at 2:00 p.m. EDT. Participants can visit, SocialMediaInManufacturing.notlong.com to register for the “Social Media in Manufacturing: Why it Should Matter to You” webinar. In this presentation, John Sonnhalter, rainmaker journeyman at Sonnhalter, and Greg Habermann, chief operating officer and vice president of SageRock, Inc., will share how social media is an important part of marketing initiatives for manufacturers, along with real examples and tips on how to do social media well featuring various social media platforms including blogs, YouTube, LinkedIn and SlideShare. “So many in the manufacturing industry either don’t think that social media can help them or don’t know how to make social work for them,” said John Sonnhalter. ”We won’t only tell participants why they should care about social, but we’ll show them real-world examples of good social media use.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.…read more >

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012

Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST. Participants can visit, http://SonnhalterContentMarketing.notlong.com, to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. The webinar, presented by Pulizzi, will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media. “In a world where content is king, it’s important for B-to-B marketers to engage in effective messaging,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. ”This webinar is the place to learn about the growing area of content marketing and how to implement it in 2012.” About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit…read more >

Why Webinars Are A Good Marketing Tool To Reach Tradesmen

Webinars are a good way to mix up the way you deliver your message to tradesmen. They allow you to set yourself apart as an expert, gives you visibility, credibility and immediate feedback on your topic. They take a lot of work, but if done right, will reap you benefits for a long time. You can also repurpose them as webcasts and put them on your web site so the contractors can view them at their leisure.read more >

You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media

One of the first things we talk about is the "Why" you want to participate in the social media scene. If you can't answer the Why, then the How doesn't matter. Don't get into social because you think it's cool or that this will be the "silver bullet" that will save your business. You need to treat social like any other marketing program.read more >