by tradesmeninsights | Oct 11, 2016 | Marketing Tips, Tradesmen Insights, Traditional Marketing
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
We’ve talked a lot in this blog on how important a good email list
is and how to develop one. By nurturing the email subscribers, you take them through your sales funnel. You need to start building a good trustworthy relationship and it should start soon after the contact comes into your database.
It’s not only what you have to say, but how you say it. Beyond being potential customers, these contractors can be your best friend by sharing it with their peer group. Remember, contractors need to know, like and trust you before any meaningful dialog will start.
Here are some tips to building a better list of contractors and tradesmen: (more…)
by tradesmeninsights | Sep 24, 2014 | Marketing Tips, Traditional Marketing
We all have a list of customers’ emails in some assemblage of order. What are you doing with them? Let’s not assume just because someone is currently buying from you that they will continue to do so. You need to continue to reinforce why they should do business with you and it doesn’t have to be a sell piece. Give them something of value that they can use in their business. A quick installation tip. A calculator link to help them figure out how much product they need.
Besides the emails you already have from current, past and future customers, what are you doing with all the leads you’re getting from digital sources?
Digital media is a great way to build on to your existing database list and start nurturing them along your selling cycle. By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each.
Here are a few tips in developing your lists:
- Get their permission – send them an email that you’d like to keep them on a list to send out valuable info on a regular basis that would help them.
- Ask questions – when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful.
- Get them engaged – invite them to a webinar or send them a how-to video or an e-book if you have one.
- Stay on topic – focus on what you do. You’re trying to build brand awareness and credibility.
- Respect their time – experts say you shouldn’t send more than 2-3 emails a month. My recommendation is start with 1.
- Monitor who’s reading them – by using an email marketing tool, you can see who opened and read your message. If they’re regulars, you may want to pass them on to the sales force as a soft lead for them to reach out to.
By developing a list and starting communication with them, you’ll be able to see response rates increase and hopefully sales as well.
If you like this post, you may want to read:
Email Marketing: Is this the Best Way to Reach the Professional Tradesman?
Why Email Marketing is so Important in Nurturing the Professional Tradesman