Seven Things to Do with a Database of U.S. Vocational Education Programs

By Rachel Kerstetter, PR Architect, Sonnhalter

974_4338603We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it.

But once you’ve downloaded the Excel spreadsheet, what can you do with it?

Here are seven different ways you can use our database:

  1. Build your network. Locate the programs in your area, and connect with the folks that run them. You never know when having a connection in those training programs could be beneficial.
  2. Become a resource for them. Whether it’s offering to send someone from your organization to speak to a class or volunteering to host a facility tour, the next generation of tradespeople won’t be able to be trained properly without support from the industry.
  3. Hire their students. Use the programs in your area as places to recruit skilled employees, co-ops, interns or apprentices.
  4. Supply them. If you offer a product or service that’s of use in a training program, supply these programs either through donations of your products or heavily discounted equipment, students will be more likely to use the equipment they’re familiar with from school once they get into the workforce. This grassroots strategy has long-term benefits; an ongoing relationship with a vo-ed program will provide exposure for you for each new class.
  5. Learn them. Get to know the next generation better. Millennials as a generation seem to frighten marketers and managers, but there’s no reason to be scared. Millennials are bright, technologically inclined and learn quickly; the sooner you engage with this young talent, the better.
  6. Get your distributors involved. Your distribution network can amplify your efforts to combat the skills gap. They can reach into areas far from your headquarters and help train the next generation.
  7. Share. Please share our list with anyone that it may help, whether it’s a colleague in the industry or someone who is looking for a rewarding career path.

It will take teamwork and effective communication to help close the skills gap that the industry is facing. Support for vocational training programs is crucial, and it should come from those within the industry. This list is just one tool that can help facilitate those efforts.

Visit to download the database and get started.

And of course, don’t hesitate to contact us if you need help getting started.

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Comprehensive List of Nation’s Vocational Education Programs now Available

By Matt Sonnhalter, Vision Architect at Sonnhalter

Photo courtesy of Viega LLC.

Photo courtesy of Viega LLC.

One issue that concerns all of us who are selling to the professional tradesman is that there is and will be a shortage of qualified tradesman in the future as the 50-plus segment of the market is on the verge of retirement.

We represent lots of manufacturers who realize this and want to do something to spur interest in and obviously get their brands in the hands of future users.

Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, released a database which includes virtually every Vocational education and technical program in the United States. The database, which includes more than 2,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more.

The database serves as a tool for companies in the trade markets who wish to implement more grassroots campaigns to recruit the next generation of professional tradesmen. With details about each individual program within a technical center, marketing toward students within a specific skill set is easy and convenient. The database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, degree type and other important information.

You can sign up to download a copy here.

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