by Sonnhalter | Jun 21, 2017 | Marketing Trends, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
A recent Industry Week article by Becky Morgan showcases how a changing industry can adapt and thrive or fixate and die, and has some great advice for being on the right side of that divide.
Her first point is to draw parallels between the state of manufacturing today and that of agriculture at the turn of the last century. Rocked by disruptive innovations, a changing marketplace and demographic shifts. And yet agriculture is still around. It’s fundamentally changed, but in a way that’s of benefit to consumers: more productive, larger scale, but with a core of, to use an overused term, “artisanal” craftspeople ready to cater to niche markets.
She sees manufacturing developing in much the same way. (more…)
by Sonnhalter | May 23, 2017 | Tradesmen Insights
Today we have a guest post from Vincent Hill on email marketing.
Marketing is business activities that are highly associated with the buying and selling of a product or service. This includes activities that help acquire customers and maintain a good relationship with them. To achieve the goal, use several marketing tools. The marketing tools should be effective to easily communicate with potential customers and existing supporters.
With the fast pacing technological innovations, digital marketing was introduced to further enhance the advertising, selling and delivering the products and services to people. One of the best and easiest approaches to digital marketing is the use of emails. Email marketing greatly helps in expanding and building the network. This approach allows one to share stories and start blogging to be able to enhance promotions and increase product awareness. Using this kind of approach may be challenging at first. But with proper guidance and correct knowledge on the things involve in email marketing, this marketing tool is a whole lot easier and exciting.
1. Choose type of campaigns you want to send
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by Sonnhalter | Oct 27, 2016 | Tradesmen Insights
By Rachel Kerstetter, PR Architect
How should you run your social media?
To answer that question, perhaps you should ask instead, “How would my grandfather have run his business?” Or at least that’s the question Mark Schaefer asked. Mark is a globally-recognized speaker, educator, business consultant, and author, and he blogs at one of the top marketing blogs of the world.
One of his recent videos, “Social media marketing lessons from my grandfather, the plumber,” dug into the attributes that made his grandfather successful in the plumbing business and how they can be applied to social media. For those of us marketing to the trades, his example is even more important.
How did Mark’s grandfather, a plumber from Pittsburgh, grow a successful business? (more…)
by tradesmeninsights | Oct 4, 2016 | Public Relations, Social Marketing
By Rachel Kerstetter, PR Architect, Sonnhalter
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A recent report shared that 32% of global page views are impacted by the use of ad block and mobile sees three times the rate of ad block use than desktop.
Did you know that even some people who work in advertising block ads? Let’s face it, website ads are mostly annoying. If you’ve ever opened a webpage and had an ad start talking to you that you couldn’t turn off, you know what I mean. Although digital advertising has a solid place in integrated marketing programs, accompanying it with other tactics can get your message to audiences that wouldn’t be reached otherwise – those who use ad blockers.
How do you get your marketing messages past ad blockers?
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by tradesmeninsights | Sep 27, 2016 | Marketing Tips, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
That’s one of my favorite quotes. Not because I’m in marketing and advertising, but because it dispels one of the biggest myths about manufacturers. That is:
All manufacturers are engineering and sales driven, and advertising is an afterthought, or a “necessary evil.”
Henry Ford wasn’t just any old manufacturer. He transformed not only American manufacturing, but revolutionized manufacturing processes. He changed the way we live. His streamlined assembly line could churn out a Model T every 24 seconds. As summer winds down, it’s worth noting that he’s partially responsible for all the grilling you did as well.
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