Over the past decade, we’ve watched LinkedIn go from a job recruiting site to now being a true networking ecosystem. Join Matt Sonnhalter for a Marketing Minute to learn more about the exciting potential of using LinkedIn for your company.
Influencers are becoming increasingly popular among consumer brands, but have you thought about it for B2T (business-to-trades) companies? Join Matt Sonnhalter as he discusses the questions you should ask yourself before starting an influencer program. He outlines three things to consider – social media, products that are conducive to good influencer content and an e-commerce presence.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
While we wait for the return of trade shows and other in-person events, join Matt Sonnhalter for a Marketing Minute to learn about some of the ways your company can utilize the latest digital technology to effectively reach your customers, distributors and employees in 2021. He outlines three tactics to consider–social media, virtual training and webinars–and offers some tips for success when using virtual platforms.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
We’re in the midst of trade show season, and admittedly, trade shows can be overwhelming. Sonnhalter is here to help. In the first installment of our series of Marketing Minute videos on trade show best practices, Matt Sonnhalter reviews some of the pre-show activities that you can take advantage of to help make your next trade show a success. From reminding your contacts through e-blasts, e-newsletters and social media and sending postcards to the preregistered attendee list, to leveraging the editorial contacts in attendance, trade shows are great marketing opportunities when properly taken advantage of.
To view other videos from Sonnhalter, visit our YouTube channel here. Let us know if there’s a B2T marketing topic you’d like us to cover.