Social Media As a Profit Center

Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company's business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!” Regardless of your awareness level, you shouldn’t be asking yourself if your business should be engaged in social media. You should be asking yourself how. Practically overnight, social media has become a cultural phenomenon. Simply stated, social media is defined as people going online to find, read or share content that interests them. Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. Contrary to popular opinion, it’s not just a personal platform that millennials use during their free time. Increasingly, people of all ages and nationalities jump online 24/7 for practically everything: researching gift ideas, sharing photos, reviewing products or getting directions Social media is not a fad that will fade in time. Like your morning cup of coffee, it’s here to stay. Social media transcends personal opinions, pastimes and hobbies. Its vast influence is felt in industries both large and small, near and far. Baby Boomers are embracing social media in droves, looking to communicate with grandkids and reconnect with friends. Whether you like it, people right now are vetting your business based upon content they find about you online. To help guide you, here’s three smart steps to follow when looking to jumpstart your company’s social media engagement. 1. Social Media Lite: First, realize in this day and age you absolutely must have a social media presence. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. To do so, find your most tech- savvy associate and have him or her get online with…read more >

From MAGNET: How to Use LinkedIn to Promote Your Innovative Company

Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. How to Use LinkedIn to Promote Your Innovative Company If you haven’t adopted LinkedIn as a means for promoting your company, now is definitely the time to do it. As of this week, LinkedIn has modified the format of company pages and this may prove to be especially beneficial for manufacturing companies. The change LinkedIn unveiled is the removal of the “Products & Services” tab of your company page in order to make way for showcase pages. Showcase pages allow you to extend your company page presence by creating a dedicated page for your most innovative products and services. On these pages, you can share content just as you would with company page status updates. The new format helps your company build long-term relationships with LinkedIn members who want to follow specific areas of your business that interest them most. In addition, it can help you attract the hard-to-reach younger workforce by presenting your company as an innovative and lively company. As many manufacturing companies have a complex and vast array of products and services, each with different audiences, showcase pages allow you to address different markets with customized content. Whether on purpose or not, LinkedIn’s showcase pages provide the ability to segment your audience and these people can choose to subscribe to any of your pages in order to receive content that’s tailored to what they’re interested in.  Keys to Showcase Page Success  Showcase pages have a lot of potential and provide an opportunity to highlight what makes your company…read more >

What’s a #Hashtag? And 5 Ways to Use Them in Marketing

Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer, answering one of the questions she’s frequently asked and sharing some tips on how to use hashtags. The basic mechanics of making a hashtag include putting a pound sign (#) in front of a word, phrase, acronym or combination of characters (but not punctuation). But beyond calling attention to the words in a tweet, post or whatever, hashtags allow you to join into a more broad conversation. Hashtags have become a standard part of online conversation and stretch across many social platforms. Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. There are many ways to use hashtags, but they all boil down to participating in public conversation. Here are some common ways to use hashtags in marketing communications: Promote engagement during events. Whether your event is online or offline, it will have a presence. When you create your own hashtag (and publically identify it) you can then monitor and interact with the conversation around your event. Most conferences, trade shows, webinars and other events announce the “official” hashtag, put it on publicity materials and have a designated person using it. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Twitter chats are a simple way to have a conversation with multiple people on the same topic. Chats are traditionally an hour and have a prescribed hashtag. Most chats happen weekly at the same time and center around a prepared set of questions, due to their growing popularity services have been created to help you participate more easily, for example Tweetchat is a Twitter application to organized the…read more >

Spring Clean Your Social Media

Since the social media scene developed many years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Today Rachel Kerstetter, our PR Engineer, is sharing some pointers on how you can spring clean your social media. When I entered into the realm of public relations with a broad social landscape, I was a little surprised that much of my social media consulting and instruction wasn’t about getting social programs started or operating them, it was a lot of clean up. It doesn’t take much time to get your social media back on track if you know what to do. 1. Take a look at what you have. How long ago was your last status, tweet, post or picture? Do you have messages or invitations that are waiting to be read? When you look at an old account, try to see where/when things went stale and identify what may have been the cause. Did you have an intern running your social that has since left? Did you “run out” of content or ideas? Do you need help? 2. Check your branding. If anything in your company’s branding has changed, all of your social accounts should reflect that. Get your logos, profile pictures, covers and banners up to date. Make sure that you have a Twitter cover, a LinkedIn banner and a Facebook cover for your company. Use your own company and product names correctly. 3. Is your profile complete? Fill out the boxes with information about your company. Make sure there isn’t a blank spot where an About section should be and make sure that you have links to your website and contact information on there. Here's what the About Section on…read more >

LinkedIn Changes

Social media is transforming to be more visual and ultimately more mobile-friendly. LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections.read more >

Are You Using LinkedIn to Build Your Business?

For those of you who read me on a regular basis, you know I'm high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look. That's why I'm always trying to improve how I use this important business tool. As Reid Hoffman the founder of LinkedIn says, "It's better to be the best connected than the most connected."read more >

Are You Using LinkedIn to Generate Leads?

LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered. That's why it wasn't a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook.read more >