by tradesmeninsights | Jun 24, 2015 | Marketing Tips, Social Marketing, Traditional Marketing
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy.
We’re all concerned on getting the message out that we sometimes miss other opportunities to use the same content (message) and deliver it differently.
I read a post by John Jantsch, 10 Ways to Use One Piece of Content, that brings this into perspective. Contractors get their info in several formats. Have you tried any other ways of delivering your message?
Here are some highlights from John’s post:
- Turn your post into a series of videos that the sales folks can send out on an individual basis
- Do a webinar and feature it on your website
- Use a Slideshare deck that you can use both on Slideshare as well as on your LinkedIn profile
- Develop an infographic and send it out in an e-blast
- Testimonials. Get contractors who are already happy customers to give you testimonials, either written or on video.
John’s point is that it’s not the amount of content, but its intention.
What are you doing to maximize your content?
by tradesmeninsights | Aug 16, 2011 | Marketing Tips, Social Marketing
I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said,
“Most organizations focus their attention on growing their customer base. The real focus should be on growing your circle of trust.”
I got to thinking that the acquisition costs to start from scatch to identify and then take them through several stages of your selling cycle to get them to try your product are pretty high. He made the point to have you think about the last time you purchased something. Most likely you were influenced by the reviews online or by countless others singing the praises of that product (sort of a testimonial).
He said that basically we fail to understand that the bigger your circle of trust, the bigger your business potential. Here are some of his suggestions to build your circle:
- Tell stories – everyone loves a compelling story.
- Ratings matter – decisions are made on how other people rate your product.
- Blog comments matter – this type of engagement conversations is influential when you read all the threads.
- Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn.
Hopefully we’ll all take pause and consider John’s thoughts.
by tradesmeninsights | Jul 27, 2011 | Marketing Tips, Social Marketing
Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long-term commitiment to your brand and what it stands for.
Everything you do should reflect your company’s core points of differentiation. I recently read a post by John Jantsch, author of Duct Tape Marketing, called 5 Types of Content That Every Business Must Employ that I thought made several good points. Among them:
- Build trust – content builds a bridge between awareness and trust.
- Educate – content creates awareness and will make the prospect want to learn more.
- Get customers involved – build loyalty and community and let’s face it, you don’t have all the answers.
- Filtering and aggregating information – you need to be recognized as a go-to source for information; it doesn’t mean it all has to be original.
- Convert prospects into buyers – this is the ultimate goal and great content will help you in this process.
How are you using content to meet your marketing goals?
