by Sonnhalter | Jan 24, 2017 | Marketing Trends, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
“It seems like a lot of companies are doing _________. Should we be doing it too?”
Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc.
Marketers are asked to consult on new communication mediums and trends on a daily basis. When they aren’t asked to consult, they’re being directed to jump in.
Once upon a time marketers were asked about email, then social media and apps. We’ve come a long way in technology trends. But the basic question is: Should we jump on the bandwagon? (more…)
by tradesmeninsights | Oct 4, 2016 | Public Relations, Social Marketing
By Rachel Kerstetter, PR Architect, Sonnhalter
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A recent report shared that 32% of global page views are impacted by the use of ad block and mobile sees three times the rate of ad block use than desktop.
Did you know that even some people who work in advertising block ads? Let’s face it, website ads are mostly annoying. If you’ve ever opened a webpage and had an ad start talking to you that you couldn’t turn off, you know what I mean. Although digital advertising has a solid place in integrated marketing programs, accompanying it with other tactics can get your message to audiences that wouldn’t be reached otherwise – those who use ad blockers.
How do you get your marketing messages past ad blockers?
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by tradesmeninsights | Apr 13, 2016 | Marketing Tips
By Scott Bessell, Idea Builder, Sonnhalter
It must have been a “data jockey” who allocated the minimal, odd-ball spaces on websites for what are known as banner ads. Message purveyors have the challenge then to effectively communicate messaging within the confines of 320×50 pixels or the endearing long and thin 120 x 600. It’s as if they (the space allocators) didn’t want ads on the site to begin with! Clearly a necessary evil. Well, hail capitalism! Banner ads are what make the web (afford) to go around!
So, the challenge is what do you say and show in such cramped spaces?
Looking keenly at what is being done lately, I’ve taken some cues from the retail side of the creative craft. I’ve noticed that, for the most part, when consumer product is being presented they usually offer up only ONE saleable feature. This soap gets you cleaner, this car is faster, this food makes you healthier, this candidate will solve this problem. You get the picture.
Serve me up your best. If I’m interested I’ll follow through and get the details. Those examples offer ONE thing they want you to digest and act upon. I am asked too many times to try and get as much information into these tiny limited spaces as possible—even when it’s not possible. If I may, how many times are you drawn to the blabber mouth at a party? Tune them out right? Same thing!
As with all other mediums, banner ads must be created with their limits in mind. Whether the ad is static or animated, it’s crucial to minimize content since you’re dealing with minimal space. You may have heard the saying about fitting so many pounds of something into a much smaller capacity container.
Gallery images via moat.com
