By Rachel Kerstetter, PR Architect, Sonnhalter How many email accounts do you have? I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used...
Email Delivers Strong ROI to B-to-B Marketers
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Recent studies have shown that email audiences are growing, are more engaged and are increasingly mobile. I recently read an article in eMarketer saying that not only is email the preferred method of communicating...
How the Manufacturing Sales Process Changed Over 40 Years
I think we all can agree that the manufacturing sales function has had its challenges and has changed over the past several decades. Today we have a guest post from Alan Sipe, President of Toolbox Sales and Consulting. Alan has over 40 years of experience including...
Get Your Message Across in an Ad-Blocked World
By Rachel Kerstetter, PR Architect, Sonnhalter A recent report shared that 32% of global page views are impacted by the use of ad block and mobile sees three times the rate of ad block use than desktop. Did you know that even some people who work in advertising block...
8 Tips on How to Connect with Contractors
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Building relationships with contractors is no different from building them with your friends. You build relationships with friends over time, but once they know, like and trust you, then they will do anything for...
Contractors: Do You Know How to Connect With Them and Stay Connected?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Manufacturers who focus on contractors and professional tradesmen need to understand who they are and what makes them tick. They need to spend less time selling and more time solving the contractors problems. I...
Are you ready for the true digital natives?
By Rachel Kerstetter, PR Architect, Sonnhalter The Millennial generation has been a hot topic for managers and marketers for many years now; in fact you used to call us Generation Y. Not everyone agrees on the exact years for each generation, but it’s generally...
Top Posts of 2015
By Rachel Kerstetter, PR Architect We've closed the books on 2015 and 2016 is already off to a great start. If you haven't already, now is a great time to evaluate what worked well and what didn't work for you in 2015 to calibrate your 2016 efforts. The most popular...
What type of Content Works Better in each Sales Funnel Stage?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter One of our biggest challenges is to make sure we have the right message for buyers as they go through the buying process. Another challenge is to deliver it in a way that they want to receive it. I recently read an...
Are You Using Videos to Connect with the Professional Tradesman?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a...