We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Consider this stat: 77% of the world's population (5.3...
What’s Your Mobile Media Strategy for 2012?
Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Strategic Marketing (ASM), 2011 Trends in Mobile Marketing, 58% of respondents indicated that they were not using mobile...
Are You Considering Mobile Media as a Strategy to Reach the Professional Tradesman?
Contractors are busy people and they rely more and more on devices that they can use in the field. Between smartphones, tablets and even internet cards for your laptop, you had better have a mobile strategy either in place or on the drawing board or you will be...
Sonnhalter Releases White Paper: Trends in Mobile Media
BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.” The white paper covers the ever-changing trends in mobile...
Email Marketing: How Are You Using it to Reach the Professional Tradesman?
Email marketing should be a major part of your traditional marketing communications plan. But do you have a plan on how you want to use it for maximum ROI? In the B-to-B world, even opt-in lists are only being opened on an average of 25%. Today we're all bombarded...
What is a QR Code?
Quick Response (QR) codes seem to be everywhere. They can be a great tool in mobile marketing if you use them correctly. In the latest video in Sonnhalter's Marketing Minute series, Matt shares some ways to use QR codes effectively to reach a mobile audience. [youtube...
2012 Trends of Smartphones and Tablets
Mobile media is here in a BIG way. Are you incorporating it into your marketing plans for 2012? According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users. So what can you do to dip...
Thought Leadership: Repurpose, Repackage, Refine Messages
If you're a blogger, you know that it takes a lot of time to continually write posts, and once it's on your site, you have to start on the next one. You may be overlooking ways to "reuse" the content across other medias to generate new conversations. Here are some...
5 Tips to Make Your B-to-B Blog Successful
If you want to be a serious blogger, there are some things you need to follow to be successful. It's not as easy as it might appear, and here are some tips I've learned over the last year in doing my blog. Be Committed - Committed to write 2 or 3 posts a week no...
Not All Demonstrations are Created Equal
By: Alan Sipe, Guest Blogger I’ve been so very lucky in my selling career to have been associated with some of the greatest tool companies. Klein Tools, Witte Tools, Stanley, KNIPEX, Ajax Tools, and BETA Tools. At all these terrific companies I had many...