Are You Considering Mobile Media as a Strategy to Reach the Professional Tradesman?

by | Sep 14, 2011

Contractors are busy people and they rely more and more on devices that they can use in the field. Between smartphones, tablets and even internet cards for your laptop, you had better have a mobile strategy either in place or on the drawing board or you will be missing opportunities to communicate and connect with your audience.

No one could sum it up any better than Noah Elkin, eMarketer principal analyst for mobile, “The rapid expanding smartphone and mobile internet user populations raise the stakes for marketers and make mobile web more of an imperative than ever.”

US Smartphone Users and Penetration, 2010-2015 (millions, % of mobile phone users and % of population)

Here are some facts you need to consider:

  • Almost 100 million consumers will be on the mobile web this year
  • Smartphones represent 38% of mobile users this year
  • In 2010, 96% of all tablets were iPads (15 million)

According to Bill Siwicki, managing editor of Mobile Commerce, The up-and-coming web programming language HTML5 enables developers to create mobile web sites that are more like apps, and to create apps that require little modification to operate on a variety of mobile operating systems. However, an HTML5-based app can’t do everything an app written specifically for Apple’s iOS or Google’s Android can, he adds.

So the question is, what’s your plan? Don’t miss out on an opportunity to touch and engage your audience.

Here are some other posts that might be relevant:

Mobile Marketing to the Professional Tradesman: What Are You Waiting For?

56 Mobile Marketing Facts

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