By Chris Ilcin, Account Superintendent at Sonnhalter If you’re like me, you’ll flip the channel when commercials come on. Hopefully, unlike me, you’ll remember what you were watching when the break is over. Well tradesmen are the same way, so don’t expect them to...
Why Should You Use Short Videos to Attract Professional Tradesman?
Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would...
Online Video Training Can Make Contractors Be More Productive
From a manufacturing point of view, it's in your best interest to train contractors on the best way to install your product. It eliminates call backs and helps contractors sell more of your stuff. No surprise there, but with sales forces that are stretched thin, now...
Do you have a B-to-B Video Strategy?
We are a visual society and it's a fact that videos are a unique way of delivering your message to a targeted audience. B-to-B companies using this media sometimes are too set in the old ways (or another way of saying it, they want to present the facts and their...
Manufacturers: Are You Missing Out On Video Opportunities?
Video is one of the most powerful tools in your marketing toolbox. Why aren't you focusing more on them? A recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. marketers said videos are not a priority, and nearly half said they...
Have Your Videos Gone Viral?
I guess in a perfect world, all videos would go viral and thousands of people would be flocking to your website. Don't get me wrong, that would be nice, but that's not my strategy. I guess I take a different approach. I'd rather have hundreds of the right people see...
6 Tips For Using Video to Tell Your Story
By Rachel Kerstetter, PR Engineer Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital...
Why Videos are Such an Important Way to Reach the Professional Tradesman
If you're not utilizing this tool to reach the contractor and professional tradesman, you're missing a great opportunity. Some recent studies show that videos are on the rise in the B-to-B world. B-to-B Content Marketing: 2013 Benchmarks, Budget and Trends North...
Video: An Underused Media For Manufacturing Companies
If a picture is worth a million words, then what's a video worth? B-to-B marketers are finally coming to realize that video is an important marketing tool. What some don't realize is that putting it on your website may not be the best place to house it. Video should...
B2B Marketers: Are You Taking Advantage of Online Videos?
Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don't need a "Hollywood" production. As...