Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them?
A recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. marketers said videos are not a priority, and nearly half said they had no plans on increased efforts this year.
According to eMarketer, consumer-branded video increased over 16% from January to June 2014 to almost 3 billion views a quarter.
We’re a visual society with a 30-second sound bite mentality. Why not use video to deliver your message in a different way? In today’s world with the use of smart phones and desktop editing suites, compiling a video isn’t hard or expensive anymore.
The more successful videos have to do with a single subject and usually run under 2 minutes in length. And, if appropriate, add a little humor (everyone likes to laugh). Manufacturers have plenty of options for using video. Instructional how-to videos, training sales/reps, new product intros and testimonials to name a few.
Next to Google, YouTube is the second biggest search engine. Let potentials find you. Obviously the demand is there. Don’t be left on the sidelines.
If you like this, you may want to read:
Why Videos are Such an Important Way to Reach the Professional Tradesman.
B-to-B Marketers: Are you Taking Advantage of Online Videos?