As we enter 2025, we’re reflecting on the incredible milestones that made 2024 unforgettable. From industry recognition to tradeshows, here’s a look back at Sonnhalter’s 2024—by the numbers.
1. PRSA Rock Awards Silver Award
We ended 2024 proudly taking home a Silver Award in “Trade Media Relations” at the PRSA Rock Awards! This recognition celebrated our outstanding media relations work with NIBCO shows how a well-executed media relations strategy and how our collaboration with NIBCO is driving industry awareness and engagement.
2. PR Intern
This summer, we had the pleasure of working with one amazing intern. Their contributions and fresh perspective made this year’s internship program a success.
3. 14 Trade Shows and Counting
Sonnhalter attended 14 trade shows across the country! These events provided valuable opportunities to connect, network and stay up to date with the latest trends in the industry.
4. 48th Anniversary Celebration
We proudly celebrated Sonnhalter’s 48th anniversary in 2024! Since our founding, we’ve been transforming the B2T marketing landscape, and we’re excited to continue making an impact for years to come.
5. Sonnhalter Eclipse Glasses
In 2024, we gave out 2,000 Sonnhalter-branded eclipse glasses, ensuring no one missed the breathtaking celestial event. Our team was thrilled to be part of this spectacular moment with our clients and partners.
6. Tool Drive Success: Nearly $50,000 Raised
Sonnhalter’s Annual Tool Drive was a huge success, raising nearly $50,000 for local charities. Since its inception in 2010, we’ve collected over $567,000—more than half a million in donations! We’re proud to support our communities and can’t wait to see what 2025 brings.
As we look back at these incredible accomplishments, we’re energized for the future. Here’s to even more success and milestones in 2025!
In the world of content creation, multiple B2B marketers are comfortable in generating different tactics to get ahead of brand awareness, leads and driving sales. However, that doesn’t make up all of what content creation has, or its challenges, as noted in the latest annual B2B content marketing report from the Content Marketing Institute, produced in partnership with MarketingProfs. The bar graph created from the survey shows the different problems that many content creators face, who are in communications, marketing and content creation roles.
According to a July 2023 survey, the top challenge for B2B marketers’ content creation was creating the right content for the specific marketer’s audience. An astounding 57 percent voted this to be the biggest challenge, which comes to a bit of a surprise. Many know that it does take a great amount of analysis in order to figure out the perfect content for your specific audience. However, it does speak volumes that this ranked as the #1 biggest challenge for B2B marketers.
One interesting percentage that particularly caught my eye for ranking in the middle of the survey was that one of the challenges was to create quality content, coming in at 44 percent. In most cases as a company within the marketing communications realm, you want to only be generating and posting quality content versus quantity for your audience. As a perspective client and viewer of multiple marketing and communication companies, if I were to find content put out that wasn’t quality, that would be a red flag in my mind. Some examples of quality content include insightful videos of various employees at a company, creating eye catching graphics or writing blogs that are up-to-date with the latest trends in your industry.
As for the percentage that ranked last, as the least hard challenge that B2B marketer’s having to keep up with would be creating enough content to keep up with external demand, coming in at 30 percent. This statistic ranking last didn’t come as a big surprise, as many companies continue to pump out graphics, videos and different types of social media posts. This can lead to the challenge in creating quality content or the right content for your audience, which concludes as the top statistics in this graph. Very full circle.
Overall, in the world of content creation, there will always be challenges associated with it. The various audiences for each company are forever changing and the demand from them will also be in an upward spiral. Each year trends and audiences change, which institutes the importance of keeping up with the fresh cycle of marketing and content creation.
To learn more about the survey or about Marketing Charts and the research that they put out, click here.
Missed STAFDA in Nashville? No worries! Watch Sonnhalter’s recap video to experience the excitement of the tradeshow floor and get a glimpse of the latest trends in the construction and industrial industry. We’re already counting down the days to 2025’s event!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from December 23rd to January 1st. We hope that you enjoy this holiday season and time with your family and friends! We’ll see you in 2025! Sonnhalter, your B2T partner – let’s build something together.
Check out Sonnhalter’s recap video from SEMA in Las Vegas! If you couldn’t attend this year’s event, this video brings you right into the heart of the action, showcasing the tradeshow floor and the automotive industry. Sonnhalter can’t wait to attend next year!
I recently attended PHCC CONNECT in Birmingham, Alabama, and it was an unforgettable experience. The event kicked off with an opening party at the Barber Vintage Motorsports Museum, a venue that showcases five floors filled with rare cars and motorcycles. The Sonnhalter team was surprised to make it through all five floors, but you would need a full day to look at every vehicle in there!
Everyone at CONNECT was eager to learn about the future of our industry, exploring the latest products and educational opportunities related to influencers, AI and eco-friendly practices. It was great to see dedicated professionals all committed to learning about what we can do better and ways we can advance.
A new event this year at CONNECT was the pep rally held to cheer on the apprentices. This fun event not only lifted morale but also allowed professionals to network. It’s encouraging to see support for the next generation of workers in our field and how we can continue to promote the trades.
I also had the opportunity to attend Matt Sonnhalter’s annual BBQ outing with industry media, where we were treated to the South’s famous white sauce alongside delicious BBQ at Rodney Scott’s BBQ. It was a fantastic way to relax and enjoy good food.
Throughout the event, I attended various sessions that sparked new ideas and insights into industry trends. CONNECT was an awesome show to attend and we can’t wait to see what next year entails in Grand Rapids, Michigan.
To watch a behind-the-scenes look from PHCC Connect visit,
