By Rachel Kerstetter, PR Architect, Sonnhalter
It feels good to win an award. But beyond being able to bask in the glow of recognition, can awards help you reach your marketing goals?
Entering for awards is one tactic we work into the public relations mix for our clients. Winning an award, or even being nominated for one, can go a long way to boosting brand recognition and can act as an endorsement for your product/service/organization.
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing markets.
“I want you to find a bold and innovative way to do everything exactly the same way it’s been done for 25 years.”
Organizational culture is an amorphous thing. It is incredibly hard to define, and virtually impossible to measure. Leaders try to influence and shape organizational culture through a variety of tactics, from incentives and perks, to team building activities. Yet, more often than not, the “culture” seems to remain the same. The most frequently asked questions are “why” and “how do we fix it”?
The traditional definition of organizational culture is “a system of shared assumptions, values, and beliefs, which governs how people behave in organizations”. These assumptions, values, and beliefs don’t arise simply because they are outlined in a mission statement, or reiterated ad nauseum during company meetings. Culture is shaped by behaviors – particularly of organizational leaders – which don’t singularly exist within one’s title.
Manufacturers have voiced their concerns with organizational culture. Many we have surveyed have complained about lack of employee drive, proactive innovation, problem-solving abilities, and communication. (more…)
If you can’t communicate internally to get everyone on the same page, you can’t effectively communicate with anyone else.
When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and advocates, that your company has.
Think about communication from their perspectives. Would you want to hear news about your company from an outside source? Probably not.
Internal communication is often overlooked because it’s incredibly simple and many leaders assume that people within the organization already talk to each other. Sure, people talk to each other regularly, but not always in the way you expect.
Clue your employees in and let them know what your organization is doing. (more…)
By Chris Ilcin, Account Superintendent, Sonnhalter
A recent Industry Week article by Becky Morgan showcases how a changing industry can adapt and thrive or fixate and die, and has some great advice for being on the right side of that divide.
Her first point is to draw parallels between the state of manufacturing today and that of agriculture at the turn of the last century. Rocked by disruptive innovations, a changing marketplace and demographic shifts. And yet agriculture is still around. It’s fundamentally changed, but in a way that’s of benefit to consumers: more productive, larger scale, but with a core of, to use an overused term, “artisanal” craftspeople ready to cater to niche markets.
She sees manufacturing developing in much the same way. (more…)
By Rachel Kerstetter, PR Architect, Sonnhalter
How many email accounts do you have?I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used strategically.
I was reading an article from Media Post titled “Millennials Love Email, But on Their Dual Inbox Terms,” (more…)
Today we have a guest post by Colin Cieloha of Skilled.co.
Content marketing is changing the way that businesses promote their products and brands. More and more companies are choosing this option due to both its affordability and effectiveness combined. The problem that these businesses are having however, is how to choose which method of content marketing is best for them as a company. Some of the most common types are listed below: