Join Matt Sonnhalter for a Marketing Minute and learn about how the current skills gap affects the future of manufacturing and how Sonnhalter and other organizations are getting involved to help.
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Today we have a guest post from Vincent Hill on email marketing.
Marketing is business activities that are highly associated with the buying and selling of a product or service. This includes activities that help acquire customers and maintain a good relationship with them. To achieve the goal, use several marketing tools. The marketing tools should be effective to easily communicate with potential customers and existing supporters.
With the fast pacing technological innovations, digital marketing was introduced to further enhance the advertising, selling and delivering the products and services to people. One of the best and easiest approaches to digital marketing is the use of emails. Email marketing greatly helps in expanding and building the network. This approach allows one to share stories and start blogging to be able to enhance promotions and increase product awareness. Using this kind of approach may be challenging at first. But with proper guidance and correct knowledge on the things involve in email marketing, this marketing tool is a whole lot easier and exciting.
By Rosemarie Ascherl-Lenhard, Public Relations Foreman, Sonnhalter
The terms “case study” and “testimonial” are sometimes used interchangeably, however case studies are not exactly testimonials. Although one piece of content can pull double duty, a simple testimonial can’t provide the value for your organization that a case study can.
In marketing, a testimonial is essentially a statement by a customer providing an endorsement of a product or service. A case study is a more in-depth, valuable piece of content. Spinach content if you will. Case studies explore a user’s journey, not just with your organization, but through their entire problem and solution. Ideally, (more…)
By Chris Ilcin, Account Superintendent, Sonnhalter
It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order to make sure your company is ready to highlight the great careers available in modern manufacturing and the trades.
And while the official Manufacturing Day site has great tools to help you plan and promote your event, a panicked phone call I got on Friday gave me another idea to share.
Image via RCB Flickr
Fortunately the panicked call wasn’t from a client, and wasn’t an actual “emergency.” Nope, it was my introduction to the latest craze sweeping schools across the country: Fidget Spinners (more…)
By Chris Ilcin, Account Superintendent, Sonnhalter
Brand/Content Marketing and all the other buzzwords are irrelevant.
I just finished reading a great article from the Virgin website.
But first an apology on behalf of the entire marketing industry…
We’re sorry for all the buzzwords. Really.
For years you’ve heard “content marketing” and “be your brand” and many other latest fads bandied about in meetings. In fact, at one previous employer, we had bingo sheets we’d take into the conference room to see how quickly we could achieve “product/end user integration,” “ROI” or anything else “at the end of the day.”
But really, all those words boil down to what the article highlights: Be a Storyteller (more…)
By Chris Ilcin, Account Superintendent, Sonnhalter
Pepsi recently had a severe digital flogging for a tone-deaf ad featuring Kendall Jenner and the evidently crisis-averting powers of their soda. From late night hosts and live shows in New York to TV pundits and seemingly everyone with a social media account, the multi-national corporation has been the punchline of many a joke.
Obviously there are a lot of lessons to be learned and cautionary tales aplenty. But for me, the main lesson in all of this comes down to:
Don’t try to be your brand. Have your brand be who you are.
What’s that mean? (more…)