by Sonnhalter | Aug 23, 2017 | Tradespeople Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
My grandfather always said the best way to learn is to put it into terms you already know. With that being the case, think of your Digital Marketing Assets as products. Now think about how you would warehouse them:
- Would you just throw products on any shelf, with no system of arranging them?
- Would you let whoever was in charge of the warehouse set up their own system, and not tell anyone how it was organized?
- Would you let them also install the lock, and have the only key?
- Could any employee or contractor take any product they wanted?
- Would you keep discontinued product on the shelves?
- Would you let people put the products together in any way they wanted?
- Would you leave your products outside in the rain and snow while you figured out the right type of warehouse to build?
I’m guessing the answer to every one of those questions is a giant NO. (more…)
by Sonnhalter | Aug 22, 2017 | Marketing Tips, Tradespeople Insights
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use things like traditional e-books and white papers. Not all activity will result in conversions. We should consider building brand awareness.
Here are five tactics to consider:
- Blog posts.You may already be doing a blog and if you’re not you should consider it. It helps set you up as an industry expert and helps move prospects through the know, like and trust phase of the journey. Include a strong call to action that will hopefully engage the reader to go somewhere or do something. (more…)
by Sonnhalter | Aug 16, 2017 | Tradespeople Insights, Uncategorized
Today we have a guest blog from Carl Babb of Relectric on the important topic of diversity.
Electrical engineering is at the core of industrial growth and energy sustainability in the USA. With the innovative products, designs and concepts, electrical engineers and contractors must keep pace with changes in the profession.
Diversity in disciplines like engineering is necessary to address the current and future needs of our nation’s economy. Engaging people from all segments of our society in the electrical engineering profession is essential to this fast-paced and growing field.
Access to opportunities must be enhanced to help meet industry needs and find solutions to society’s energy challenges.
While there has been an increase in the involvement of women, African-Americans, Hispanics and Native Americans in engineering in recent decades, there is still room for improvement.
There are several initiatives by engineering schools and universities, engineering groups and societies, and even many large industries, to increase the diversity in electrical engineering. Like most businesses and companies everywhere, organizations associated with electrical engineering are becoming directly involved in actions targeting bias against underrepresented groups. (more…)
by Sonnhalter | Aug 15, 2017 | Events/Trade Shows, Marketing Tips, Tradespeople Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part series on successful trade shows, we’ll look at the 3 post-show activities you should be doing after every trade show to make sure it is a success.
1. Leads/Inquiries
“How many leads did we get?” This seems to be the number one question everyone asks after every trade show. And while this is an important question, I think the better question to ask is “What’s the plan for handling these leads?” (more…)
by Sonnhalter | Aug 9, 2017 | Tradespeople Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
Denso drew people into their Automate booth with a cookie making robot
So, you’ve planned for the show, booked the space, developed the booth graphics and made the travel arrangements. Now it’s show time…how do you ensure the actual trade show days are a success? In this Part 2 of a 3-part series on successful trade shows, we’ll look at the 5 during-show activities you should be doing to make your next trade show a success.
1. Booth personnel meeting
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by Sonnhalter | Aug 8, 2017 | Events/Trade Shows, Marketing Tips, Tradespeople Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
Submit for speaking opportunities well in advance
For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the personnel to man the actual booth. So it’s critical to maximize the return and success of your trade show. In this Part 1 of a 3-part series on trade shows, we’ll look at the 5 pre-show activities you should be doing to make your next trade show a success.
1. Remind people you are attending the trade show
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