by Sonnhalter | Jun 21, 2017 | Marketing Trends, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
A recent Industry Week article by Becky Morgan showcases how a changing industry can adapt and thrive or fixate and die, and has some great advice for being on the right side of that divide.
Her first point is to draw parallels between the state of manufacturing today and that of agriculture at the turn of the last century. Rocked by disruptive innovations, a changing marketplace and demographic shifts. And yet agriculture is still around. It’s fundamentally changed, but in a way that’s of benefit to consumers: more productive, larger scale, but with a core of, to use an overused term, “artisanal” craftspeople ready to cater to niche markets.
She sees manufacturing developing in much the same way. (more…)
by Sonnhalter | Jun 20, 2017 | Marketing Tools
By Rachel Kerstetter, PR Architect, Sonnhalter
How many email accounts do you have?
I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used strategically.
- Work. My work email address is just that, work. It’s the @sonnhalter.com email that colleagues, clients, media and partners reach me on. I check this email religiously on my phone and have it open during the work day on my computer. I only give this email address out for professional purposes.
- Personal. This email address is the one I give to friends, family and anyone I do personal business with. I protect this email and am careful to whom I give the address. I check it most often on my phone and occasionally log into it from my personal laptop.
- Other. This “other” email address is the one that we’ll dig into today. Most millennials have one of these and many in other generations have also adopted an “Other” email policy. Sometimes we call it our “junk email” or “promotions.” I give this email address out like candy on Halloween. If you ask me for an email address, this is the one I give you. This is the inbox that I check, but don’t regularly search. I almost never send emails from this address and only check it from my phone. This is the inbox where I subscribe to e-newsletters and promotional offers.
I was reading an article from Media Post titled “Millennials Love Email, But on Their Dual Inbox Terms,” (more…)
by Sonnhalter | Jun 14, 2017 | Marketing Trends
Today we have a guest post by Colin Cieloha of Skilled.co.
Content marketing is changing the way that businesses promote their products and brands. More and more companies are choosing this option due to both its affordability and effectiveness combined. The problem that these businesses are having however, is how to choose which method of content marketing is best for them as a company. Some of the most common types are listed below:
E-books
(more…)
by Sonnhalter | Jun 7, 2017 | Marketing Tips
Today we have a post contributed by M.Pierce, Founder of MyBootprint and ShoeMatters – two websites that strive to help people choose the right footwear for their job.
As with nearly any profession around the world, more building contractors are turning to the internet to do their research and interact with their distributors, purchase materials and find and contact new clients. Research found that a third of the building product distributors asked claimed that 50% of their sales were online.
Another survey from 2015 found that more than half of contractors use the internet for their research for work.
So with the increasing digitalization, if you want to attract contractors online, you must make sure that your brand is well established digitally and take up a more proactive approach on the various digital channels preferred by the contractors. A good balance of high-quality and efficient SEO, effective social media marketing and digital advertising should help grab the interest of potential customers for your products.
With the advancement of technology and the websites, mobile apps and other hardware and software, it is no surprise that people are becoming more demanding and their expectations for the services and products provided is growing. The same goes for building contractors. There are certain tips which you can follow in order to do that more successfully. Here are the four main ones which will help you reach to and win over more building contractors: (more…)
by Sonnhalter | Jun 6, 2017 | Social Marketing, Tradesmen Insights
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
If not, it’s important to know WHY.
Most manufacturers finally got on board with social media back in 2010. They created their company blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
70% of marketers reported that social media marketing delivers poor or average return on investment.
Many manufacturers thought that by merely having a social media presence, it would give them social media credibility. But they’re learning it takes more than a social media presence to produce new business opportunities.
I recently saw a post from my mentor on the social media scene, Michael Gass. Here are some things you need to review and possibly revisit your social media strategy and implementation:
Here are 11 reasons why social media doesn’t lead to new business:
(more…)
by Sonnhalter | Jun 1, 2017 | Tradesmen Insights, Uncategorized
By Chris Ilcin, Account Superintendent, Sonnhalter
Image via Scott Cresswell
Tim Cook, CEO of Apple, gets it. None of the gadgets his company is built on (and none of the other multi-billion dollar companies that seem built on ideas more than products) can survive without one key element in the economy:
Advanced Manufacturing
And to show it, he announced the creation of a 1 billion-dollar fund to create or bring back those jobs to the U.S. (more…)
