by Sonnhalter | Aug 1, 2017 | Events/Trade Shows, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
Today is August 1st, at Sonnhalter it’s basically a holiday because it’s the start of our annual tool drive to benefit Habitat for Humanity.
Habitat for Humanity does fantastic work building and rehabbing homes for those who need them in an effort to eliminate homelessness and substandard housing. I’m amazed year after year at the work this fantastic organization does and the support that we receive for this tool drive from our clients, vendors, partners, community and even strangers!
Our Tool Drive was born in 2010 (more…)
by Sonnhalter | Jul 26, 2017 | Social Marketing, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
Brian Solis is an interesting person. Digital analyst, anthropologist, and self-described futurist. One of his key areas of focus is the effect of disruptive technology on business and society. In 2008 as a part of that research he decided to map the social media landscape in what he called the “Conversation Prism,” coming up with a few categories that neatly classified the landscape as it was when Iron Man, The Dark Night and Twilight were in theaters.
Times sure have changed…
2008
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by Sonnhalter | Jul 19, 2017 | Public Relations, Public Relations, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
It feels good to win an award. But beyond being able to bask in the glow of recognition, can awards help you reach your marketing goals?
Entering for awards is one tactic we work into the public relations mix for our clients. Winning an award, or even being nominated for one, can go a long way to boosting brand recognition and can act as an endorsement for your product/service/organization.
5 Questions to Ask Before Entering
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by Sonnhalter | Jul 18, 2017 | Uncategorized
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing markets.
The Culture Threat
“I want you to find a bold and innovative way to do everything exactly the same way it’s been done for 25 years.”
Organizational culture is an amorphous thing. It is incredibly hard to define, and virtually impossible to measure. Leaders try to influence and shape organizational culture through a variety of tactics, from incentives and perks, to team building activities. Yet, more often than not, the “culture” seems to remain the same. The most frequently asked questions are “why” and “how do we fix it”?
The traditional definition of organizational culture is “a system of shared assumptions, values, and beliefs, which governs how people behave in organizations”. These assumptions, values, and beliefs don’t arise simply because they are outlined in a mission statement, or reiterated ad nauseum during company meetings. Culture is shaped by behaviors – particularly of organizational leaders – which don’t singularly exist within one’s title.
Manufacturers have voiced their concerns with organizational culture. Many we have surveyed have complained about lack of employee drive, proactive innovation, problem-solving abilities, and communication. (more…)
by Sonnhalter | Jul 13, 2017 | Public Relations, Tradesmen Insights
If you can’t communicate internally to get everyone on the same page, you can’t effectively communicate with anyone else.
When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and advocates, that your company has.
Think about communication from their perspectives. Would you want to hear news about your company from an outside source? Probably not.
Internal communication is often overlooked because it’s incredibly simple and many leaders assume that people within the organization already talk to each other. Sure, people talk to each other regularly, but not always in the way you expect.
Clue your employees in and let them know what your organization is doing. (more…)
by Sonnhalter | Jun 21, 2017 | Marketing Trends, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
A recent Industry Week article by Becky Morgan showcases how a changing industry can adapt and thrive or fixate and die, and has some great advice for being on the right side of that divide.
Her first point is to draw parallels between the state of manufacturing today and that of agriculture at the turn of the last century. Rocked by disruptive innovations, a changing marketplace and demographic shifts. And yet agriculture is still around. It’s fundamentally changed, but in a way that’s of benefit to consumers: more productive, larger scale, but with a core of, to use an overused term, “artisanal” craftspeople ready to cater to niche markets.
She sees manufacturing developing in much the same way. (more…)
