by Sonnhalter | Aug 15, 2017 | Events/Trade Shows, Marketing Tips, Tradesmen Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part series on successful trade shows, we’ll look at the 3 post-show activities you should be doing after every trade show to make sure it is a success.
1. Leads/Inquiries
“How many leads did we get?” This seems to be the number one question everyone asks after every trade show. And while this is an important question, I think the better question to ask is “What’s the plan for handling these leads?” (more…)
by Sonnhalter | Aug 8, 2017 | Events/Trade Shows, Marketing Tips, Tradesmen Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
Submit for speaking opportunities well in advance
For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the personnel to man the actual booth. So it’s critical to maximize the return and success of your trade show. In this Part 1 of a 3-part series on trade shows, we’ll look at the 5 pre-show activities you should be doing to make your next trade show a success.
1. Remind people you are attending the trade show
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by Sonnhalter | Jun 7, 2017 | Marketing Tips
Today we have a post contributed by M.Pierce, Founder of MyBootprint and ShoeMatters – two websites that strive to help people choose the right footwear for their job.
As with nearly any profession around the world, more building contractors are turning to the internet to do their research and interact with their distributors, purchase materials and find and contact new clients. Research found that a third of the building product distributors asked claimed that 50% of their sales were online.
Another survey from 2015 found that more than half of contractors use the internet for their research for work.
So with the increasing digitalization, if you want to attract contractors online, you must make sure that your brand is well established digitally and take up a more proactive approach on the various digital channels preferred by the contractors. A good balance of high-quality and efficient SEO, effective social media marketing and digital advertising should help grab the interest of potential customers for your products.
With the advancement of technology and the websites, mobile apps and other hardware and software, it is no surprise that people are becoming more demanding and their expectations for the services and products provided is growing. The same goes for building contractors. There are certain tips which you can follow in order to do that more successfully. Here are the four main ones which will help you reach to and win over more building contractors: (more…)
by Sonnhalter | May 17, 2017 | Marketing Tips, Public Relations
By Rosemarie Ascherl-Lenhard, Public Relations Foreman, Sonnhalter
The terms “case study” and “testimonial” are sometimes used interchangeably, however case studies are not exactly testimonials. Although one piece of content can pull double duty, a simple testimonial can’t provide the value for your organization that a case study can.
In marketing, a testimonial is essentially a statement by a customer providing an endorsement of a product or service. A case study is a more in-depth, valuable piece of content. Spinach content if you will. Case studies explore a user’s journey, not just with your organization, but through their entire problem and solution. Ideally, (more…)
by Sonnhalter | May 10, 2017 | Marketing Tips
By Chris Ilcin, Account Superintendent, Sonnhalter
Brand/Content Marketing and all the other buzzwords are irrelevant.
I just finished reading a great article from the Virgin website.
But first an apology on behalf of the entire marketing industry…
We’re sorry for all the buzzwords. Really.
For years you’ve heard “content marketing” and “be your brand” and many other latest fads bandied about in meetings. In fact, at one previous employer, we had bingo sheets we’d take into the conference room to see how quickly we could achieve “product/end user integration,” “ROI” or anything else “at the end of the day.”
But really, all those words boil down to what the article highlights: Be a Storyteller (more…)
by Sonnhalter | May 3, 2017 | Marketing Tips
By Chris Ilcin, Account Superintendent, Sonnhalter
Pepsi recently had a severe digital flogging for a tone-deaf ad featuring Kendall Jenner and the evidently crisis-averting powers of their soda. From late night hosts and live shows in New York to TV pundits and seemingly everyone with a social media account, the multi-national corporation has been the punchline of many a joke.
Obviously there are a lot of lessons to be learned and cautionary tales aplenty. But for me, the main lesson in all of this comes down to:
Don’t try to be your brand. Have your brand be who you are.
What’s that mean? (more…)
