by Sonnhalter | May 18, 2011 | News, Press Release
Sonnhalter Releases Market Overviews For Its Key Specialized Industries
BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the construction, electrical, HVAC, industrial/MRO and plumbing industries.
The market overviews give a quick snapshot of the industries, the industry players and industry trends. Driven by the agency’s existing knowledge, content was gathered and complemented by conducting one-on-one interviews with editors of top trade publications and additional research.
The market overviews highlight a vast amount of information from industry trends and issues to information on associations, unions, buying groups, distribution channels and end users. They also feature information on training firms and certification organizations to codes and standards and offer online resources, websites, trade shows and trade publications in each individual market.
“Sonnhalter utilized its expertise and relationships in the industries to compile a comprehensive overview of each market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.”
To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 28, 2011 | News, Press Release
BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter is the only Cleveland area agency to be listed.
Sonnhalter is featured in the small agency category in the March 14, 2011 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list.
“We are pleased to have made the BtoB magazine ‘Top Agencies’ list for a third year in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “We have started 2011 off with the addition of several new B2B clients, which reaffirms Sonnhalter’s continued focus on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) realm.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 7, 2011 | News, Press Release
BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega.
Located in West Chester, Pa., Air King is a U.S.-based manufacturer of exhaust fans and range hoods as well as commercial and industrial grade high velocity air circulators and other residential building products. Sonnhalter will be assisting Air King with public relations and social media services.
Based in Carson City, Nev., Calculated Industries is the maker of the construction master pro construction calculator and offers specialty calculators and electronic measuring tools for professionals in the construction, industrial, measuring and estimating, real estate and financial markets, as well as specialty products and home and hobby products. Sonnhalter will be assisting Calculated Industries with social media services.
Based in Wichita, Kan., Viega is a family-owned and operated manufacturer, distributor and marketer of highly engineered and innovative plumbing systems for the residential, commercial and industrial markets. Sonnhalter will be helping Viega with a full range of marketing communications services.
“The addition of these three new clients is a great way to start off 2011. We are excited to have such a diversified client base in the business-to-tradesmen realm,” said Matt Sonnhalter, vision architect at Sonnhalter.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009 and 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Jan 17, 2011 | News, Press Release
BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.”
The white paper covers the ever-changing trends in mobile media enabled by the increased use of smartphones. Topics covered include: QR codes, Microsoft Tags, JAGTAGs, Shotcode, Sticky bits, QR code readers, and augmented reality.
The paper provides an introduction of QR codes, their creation, origins, and different types of codes such as Microsoft Tags and Shotcodes. The mobile marketing platform, JAGTAG, is presented along with QR code reading applications. The comparison of QR codes versus Microsoft Tags is outlined along with an analysis of QR code readers. The white paper overviews augmented reality, a 3-D, interactive technology that combines real and virtual data. It concludes with an explanation of Layar, a reality browser, and a summary of the changing infrastructure for wireless communications.
“Sonnhalter is always working to stay on the forefront of new industry technologies and trends,” said Matt Sonnhalter, vision architect, Sonnhalter. “The ‘Trends in Mobile Media’ white paper is one of many ways we have of passing on that knowledge to our clients and the public. By taking the time to decipher the new tools and passing on the information through a short readable document, we are saving our clients time and money while allowing them to stay abreast on new topics.”
To sign up to receive a copy of the “Trends in Mobile Media” visit http://SonnhalterMobileTrends.notlong.com.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009 and 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
