by Sonnhalter | Dec 7, 2011 | News, Press Release
BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series.
The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention.
The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship.
The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system.
The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012.
“These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter.
The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/)
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About Modern Distribution Management
Modern Distribution Management (MDM) is a subscription newsletter that covers the critical management issues facing wholesale distribution executives. MDM coverage includes business intelligence, industry news, seasoned analysis, practical ideas from leading experts and valuable resources for navigating the industry. For more information, visit the MDM website at www.mdm.com.
About MCA Associates
Established in 1986, MCA Associates is a team of senior consultants providing ideas and lean thinking leadership to wholesale distribution and manufacturing companies that are committed to operational excellence. For more information about MCA Associates and the services they offer, visit www.mcaassociates.com.
About STAFDA
The Specialty Tools and Fasteners Distributors Association (STAFDA) was founded in 1976 and has approximately 2,500 member companies. STAFDA holds an annual convention each November for members to convene and take part in educational programs, seminars and a trade show that is well attended by leading manufacturers, distributors and representatives within the industry. For more information about STAFDA, visit www.stafda.org.
by Sonnhalter | Oct 12, 2011 | News, Press Release
Developed as a response to the growth of alternative energy, market overview provides a resource for companies expanding in the industry
BEREA, Ohio – October 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a market overview for the alternative energy industry.
The market overview gives a quick snapshot of the industry, the industry players and industry trends. Driven by the agency’s existing knowledge and additional research, content was compiled into a basic overview of the growing alternative energy market.
The market overview highlights a vast amount of information on the alternative energy industry from industry trends and issues to information on various types of renewable energy. The overview also features information on training firms and certification organizations to codes and standards and offers online resources, websites, trade shows and trade publications in each individual market.
“Sonnhalter utilized its expertise and relationships in the industry to compile a comprehensive overview of this growing market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.”
Additional Sonnhalter Market Overviews are available on the plumbing, HVAC, electrical, industrial/MRO and construction markets.
To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Jul 13, 2011 | News, Press Release
BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has recently added Nissan Forklift Corporation to its client base.
Nissan Forklift Corporation, a wholly owned subsidiary of Nissan Motor Co. Ltd., designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. The company’s products range from industrial lift trucks, and pneumatic forklifts to pallet jacks, sit-down and stand-up counterbalanced forklifts to forklift parts and accessories. Sonnhalter will be helping Nissan Forklift with its public relations services.
“The addition of Nissan Forklift is a testament of Sonnhalter’s diversified client base in the business-to-tradesmen market. We are excited to have Nissan Forklift join us,” said Matt Sonnhalter, vision architect at Sonnhalter.
According to Steve Cianci, director, marketing & product management, Nissan Forklift, “We are looking forward to developing a strong partnership with the Sonnhalter team to support our internal marketing communications department as we continue to experience strong growth in market share.”
Headquartered in Marengo, Ill., Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations. For more information, visit http://unicarriersamericas.com/.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | May 18, 2011 | News, Press Release
Sonnhalter Releases Market Overviews For Its Key Specialized Industries
BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the construction, electrical, HVAC, industrial/MRO and plumbing industries.
The market overviews give a quick snapshot of the industries, the industry players and industry trends. Driven by the agency’s existing knowledge, content was gathered and complemented by conducting one-on-one interviews with editors of top trade publications and additional research.
The market overviews highlight a vast amount of information from industry trends and issues to information on associations, unions, buying groups, distribution channels and end users. They also feature information on training firms and certification organizations to codes and standards and offer online resources, websites, trade shows and trade publications in each individual market.
“Sonnhalter utilized its expertise and relationships in the industries to compile a comprehensive overview of each market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.”
To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 28, 2011 | News, Press Release
BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter is the only Cleveland area agency to be listed.
Sonnhalter is featured in the small agency category in the March 14, 2011 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list.
“We are pleased to have made the BtoB magazine ‘Top Agencies’ list for a third year in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “We have started 2011 off with the addition of several new B2B clients, which reaffirms Sonnhalter’s continued focus on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) realm.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 7, 2011 | News, Press Release
BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega.
Located in West Chester, Pa., Air King is a U.S.-based manufacturer of exhaust fans and range hoods as well as commercial and industrial grade high velocity air circulators and other residential building products. Sonnhalter will be assisting Air King with public relations and social media services.
Based in Carson City, Nev., Calculated Industries is the maker of the construction master pro construction calculator and offers specialty calculators and electronic measuring tools for professionals in the construction, industrial, measuring and estimating, real estate and financial markets, as well as specialty products and home and hobby products. Sonnhalter will be assisting Calculated Industries with social media services.
Based in Wichita, Kan., Viega is a family-owned and operated manufacturer, distributor and marketer of highly engineered and innovative plumbing systems for the residential, commercial and industrial markets. Sonnhalter will be helping Viega with a full range of marketing communications services.
“The addition of these three new clients is a great way to start off 2011. We are excited to have such a diversified client base in the business-to-tradesmen realm,” said Matt Sonnhalter, vision architect at Sonnhalter.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009 and 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
