B-to B-Marketers: What Are Your Most Effective Sales Channels?
B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you dong to take advantage of these “opportunity zones” to be successful? B-to-B marketers – are you prepared for a more educated buyer?
What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
Now that most companies are back on the offensive and are actively spending more money on marketing I thought I ask you where are you getting the best results?
ISA Convention 2012 – San Antonio
For those of you that are going to San Antonio this weekend for the ISA Show, we put together an Insider’s Guide to San Antonio by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Benchmark Report on Email Marketing Sheds Light on Top Priorities and Challenges for B-to B-Marketers
A recent report by MarketingSherpa outlines the top priorities and challenges facing those of us that use this marketing tool. A free copy can be downloaded here. This report re-emphasizes the fact that email marketing is not only alive but is still an important part of the overall marketing programs of most companies.
What Are You Using to Help Identify Topics for Writing Your Blog?
Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.
Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Creating content is difficult. If you are going to write effectively, you must read and your reading will fuel your writing.
Russ Hill, President of Ultimate Lead Systems, a strategic partner of ours for several years, discusses how social media has changed CRM and lead management programs.
Are You Talking to Professional Tradesmen?
I’m sure you’ll answer yes but are you talking with them or at them? We all assume that e-mail or phone calls are the best way to communicate with your customers. I’m surprised when I ask our clients that question it’s based on their assumptions on how their customers wanted to be contacted.
Innovation Roundtable – Getting the Trades, Distributors and Manufacturers Together
What was so unique about the event is that there were manufacturers, distributors, electrical contractors, electricians, building inspectors and even representatives from the IBEW and NAED there.Topics included industry landscape, building partnerships, media revolution, marketing best practices, emerging technologies and innovation and culture.
Why Aren’t Young People Considering Blue Collar Jobs?
It’s ironic that every manufacturer or contractor that I talk to have plenty of work to do but a limited number of qualified people to do it. Mike Rowe recently pointed out that young folks can make up to 100K a year working in a factory according to a recent article on CNN Money.com. The same holds true for other tradesmen like plumbers, electricians and HVAC contractors. Theses folks can make 60-80K a year and they can’t ship those jobs across the pond.
Sonnhalter Releases Podcast About The State of the Construction Industry
Sonnhalter Releases Podcast About the State of the Construction Industry BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia...