The Evolution of CRM in the Age of Social Media

by | Apr 4, 2012

We are fortunate to have caught up with Russ Hill, President of Ultimate Lead Systems. His company has been helping manufacturers close the loop between leads and sales for over 25 years. Russ has been a strategic partner of ours for several years and we have numerous clients using his systems.

In the 25-plus years Russ has been in this business, he’s seen lots of changes in how leads are delivered and with social media, how they are created. This brings to light the need to develop a social media strategy to generate sales. It also requires CRM and lead management programs that ultimately enable companies to track sales results.

Listen to our conversation – click below.


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