6 Ways to Maximize Your Agency Relationship
Matt Sonnhalter, Vision Architect at Sonnhalter, is posting today on how to maximize your relationship with your agency. One of the most important questions that marketing communication clients should ask themselves is, “Are we making the most out of our relationship...
When talking with manufacturers or contractors a common complaint is not that they don’t have enough work but they can’t find qualified people to fill the jobs. This podcast will talk about ways in your local community that you can get trained skilled workers.
How Manufacturers are Managing Content Marketing: 7 B2B Insights
Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and...
How to Make B-to-B Posts Interesting
One of the challenges we face all the time in helping manufacturers get into the social media space is to ge them to think outside their traditional feature/benefit mentality. Feature based articles on your products aren’t going to work in this space
Awards: When Are They Worth It?
Awards competitions can sometimes be valuable, but they can also be a waste of time and money in some situations. Sonnhalter’s PR Engineer Rachel Kerstetter is with us today to talk about when awards are worth it and when they aren’t.
From MAGNET: Addressing the Skills Gap and Improving the Bottom Line
Each month we'll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET's mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
From A Manufacturing Perspective: What’s Your Year Looking Like?
I can’t believe that 2013 is almost half way done. There’s some mixed messages out there on how things are going this year. I’d like to talk the pulse of the industry to see how you’re doing. Can you take a quick poll?
The Value of PR
Here is a guest post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the value of PR. Small PR programs can yield big results.
For B-to-B Marketers, Email is Still an Effective Way to Communicate
Sometimes as marketers we tend to gravitate to the newest or hottest thing out there to give it a try.What I might suggest we all do is go back to some basics like e-mail marketing. This is a proven method of communicating with both existing and potentail customers.
Market Overview: Industrial/MRO Market
Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2013.