I recently caught up with Sage Lewis, president of SageRock, a digital marketing agency that’s one of our strategic partners, to talk about the importance of SEO especially in the manufacturing sector. Sage gives us some good tips and references to use.
Tools of the Trade: How to Handle Negative Reviews
The following is a guest post from Kimberley Laws, a freelance writer and small business owner. She knows firsthand how tough it is to survive in the business world and hopes to use her writing to empower fellow entrepreneurs.
From MAGNET: Fail Fast, Fail Cheap
Each month we'll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET's mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
What Are You Doing to Adjust to All the New Changes in Marketing?
If you’re an old time marketer like me there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences.So what do you do so you don’t go the way of the dinasaurs?
Are You Getting the Most Out of Your Trade Association Meetings?
Most associations are stuck doing things the way they have for years. I wonder if it’s because they’re afraid of change or don’t know how or why to try something different.
Two models that I think work well are the National Association of Electrical Distributors(NAED) and the Industrial Supply Association (ISA). They both have tried different things that seem to be working.
Spring Clean Your Social Media
Since the social media scene developed many years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Today Rachel Kerstetter, our PR Engineer, is sharing...
Are Sales and Marketing Missing an Opportunity to Work Together?
I don’t know why but in some companies sales and marketing hardly talk to each no less work together. Don’t they realize that they are on the same team?It’s a shame because by working together they can identify,qualify and close more sales. The answer is to open a two-way communication
How Do You Repurpose Your Content?
We all work hard developing content and sometimes forget to spend as much time promoting it.Repackaging and republishing in different ways to drive traffic to your website These are the driving forces on the internet. Our content is relevant around the world and we need to re-share.
Google Shuts the Book on Reader
Google announced that it will discontinue Google Reader as of July 1st. Here are some of the details. I’ve asked Rachel Kerstetter, our PR Engineer, to share some recommendations for moving on without Reader. If you’re currently using Google Reader to keep your blog...
Today we’ll be interviewing Rob Kiener, Director of Government Affairs, and Miles Free, Director of Research and Technology from PMPA (Precision Machined Products Association). Their members are mostly small- to medium-sized privately held machine shops, and I believe they represent the challenges faced by other manufacturers as well.